Thank you for checking out my resource guide for selling products on Shopify. There is a lot of good reference tools in here for content creation, putting sales above marketing and focusing on story telling. This resource however is something you should think of as your map to needed software and networks. These are tools that help with the process of execution, network expansion and creating perceptual value.
Here are 5 tools you need to be on to sell products in 2018:
Google Drive – “Yahoo email is for porn… get a Google Drive.” If I ever pitch a software again where one of my team members gives me a Yahoo address for contact information. I will walk out because of the sheer stupidity of that person. Get on Gmail. Weather you are in sales, marketing or a creative job. Get on Google Drive. Using it it from 2012 to 2018 has meant reducing my number of emails, having a collaboration hub and centralizing communication.
WordPress.com for your store’s blog – “You don’t have a blog. How the hell are we supposed to hear about your product releases? You need a blog to share up to date information, to host links to your communications platforms and in my case to synchronize all of you social medias. What is Hootsuite? WordPress does that all for me.”
Fiverr – I have not had an abundance of perfect experiences on this platform. However It does link me to bloggers I can pay to connect with, if I need a quick design I will use Fiverr and users I’ve connected with taught me about tools such as MixCloud & SoundCloud. Besides that Fiverr connects you with designers, writers, Public Relations teams, Social media experts, Web designers, Sellers, Telemarketers, Logo creators, Brand Stylists. Whatever you need is on Fiverr.
Vista Print – It is time to put Print in your sales equation. You need people to register a visual representation that if they go to a certain website they can buy from you. Do not live & die by your providers Marketing tools. Make your own advertisements!
Udemy – Get some damn sales training while you are at it! Some of you opened Drop Shipping stores because you thought the process was going to be easy. Only to realize you were in way over your head. Get some Sales training for god sakes. Don’t even compute it as a business expense because it is a damn life skill! Get sales training.
That is my video with Dina from St. Lawrence College in 2015. It had a professional production, a great subject matter expert and two brilliant minds.
The only negative thing I can actually say about this experience is that “I put on a few extra pounds in an overly comfortable monogamist relationship with my ex boyfriend Chris.” This is one of my lowest rated videos of all time.
Audiences do not want to watch two well put together individuals talk about software. They want personal stories, something to emotionally connect to and a conversation. Who was I talking to for this pitch? I would of been better talking about this a blog exclusively.
What is a story people can connect with?
Here is the story of Dina, I think she would of been a brilliant public personality if she wanted to be. I believe she chose a quieter and safer path. Her life has not always been easy. In 2015 there was a string of xenophobic hate crimes in Kingston Ontario that made Dina decide that on her social medias she would not present her face. She assumed because she practiced Muslim faith that some people would hate her and take violent action.
That is the example of a story with an obstacle, a protagonist and a character who seems relate-able. Especially to your introverts who are uncomfortable with public speaking.
Geoff writes to Diana to discuss his failing long term relationship, sunken aspirations and regrets. Diana & Ashton Deroy gives their friendly, personal advice to help get Geoff back on the right path to happiness.
Ashton Deroy discusses being stalked by a homophobic anti-liberal relative.
Then we will discuss the mythological art work of Diana the Dragon Queen.
We can lastly discuss painful business presentations and pitches. Concluding with three pieces of advice on delivering a memorable pitch and not delivering a pitch that projects a gross lack of confidence. Might refer to Cassie in 2014 and her awful Trendstalk presentation at St. Lawrence college.
Podcasts are the medium of the future. If you are a Seneca College student you should learn how to create content using sound stories. These can help make you a subject matter expert, allow you to flaunt your high conversational skills and discuss important topics. In the past me and my closest friends have used podcasts as a tool for comedy, pretending to have a radio show and communicating with other players’ of video games.
“I personally believe Podcasts give you more power to tell a story than video really can.” – Ashton Deroy