That is my video with Dina from St. Lawrence College in 2015. It had a professional production, a great subject matter expert and two brilliant minds.
The only negative thing I can actually say about this experience is that “I put on a few extra pounds in an overly comfortable monogamist relationship with my ex boyfriend Chris.” This is one of my lowest rated videos of all time.
Audiences do not want to watch two well put together individuals talk about software. They want personal stories, something to emotionally connect to and a conversation. Who was I talking to for this pitch? I would of been better talking about this a blog exclusively.
What is a story people can connect with?
Here is the story of Dina, I think she would of been a brilliant public personality if she wanted to be. I believe she chose a quieter and safer path. Her life has not always been easy. In 2015 there was a string of xenophobic hate crimes in Kingston Ontario that made Dina decide that on her social medias she would not present her face. She assumed because she practiced Muslim faith that some people would hate her and take violent action.
That is the example of a story with an obstacle, a protagonist and a character who seems relate-able. Especially to your introverts who are uncomfortable with public speaking.
Geoff writes to Diana to discuss his failing long term relationship, sunken aspirations and regrets. Diana & Ashton Deroy gives their friendly, personal advice to help get Geoff back on the right path to happiness.
Ashton Deroy discusses being stalked by a homophobic anti-liberal relative.
Then we will discuss the mythological art work of Diana the Dragon Queen.
We can lastly discuss painful business presentations and pitches. Concluding with three pieces of advice on delivering a memorable pitch and not delivering a pitch that projects a gross lack of confidence. Might refer to Cassie in 2014 and her awful Trendstalk presentation at St. Lawrence college.
Podcasts are the medium of the future. If you are a Seneca College student you should learn how to create content using sound stories. These can help make you a subject matter expert, allow you to flaunt your high conversational skills and discuss important topics. In the past me and my closest friends have used podcasts as a tool for comedy, pretending to have a radio show and communicating with other players’ of video games.
“I personally believe Podcasts give you more power to tell a story than video really can.” – Ashton Deroy
Ashton Deroy writes: These situations talk about some of my key working achievements from 2015-2018. These are highlights from my first job in social media marketing. To managing communications for Seneca Pride and dealing with some search engine issues. Then becoming politically active in 2018 thanks to learning political science at Seneca College and feeling the urge to defeat the party opposition.
Situation # 1: In 2015 I was the social media executive for Kingston Pride.
Obstacle: With Kingston Pride I worked with a committee that did not assign a marketing budget, had a poor relationship with local press and did not have a customer data base.
Solution: I set up a Facebook page to begin managing relationships with the community, promote events & keep track of interactions. Before I was in the door they did not even have a search engine index strategy. They thought a static page would index them. As a result they lost their consumers to independently hosted lgbt+ events.
Situation # 2: In 2016 I created the Seneca Pride website.
Obstacle: Seneca College actually had some search engine association with a rather violent hate crime in 2011. We wanted to change the Seneca College association and LGBT+ presence in 2018. It is not that we want to ignore the crime. It is that we want a positive image for Seneca LGBT+ students.
Solution: I created info-graphics, event promotion posts & content around the group which pushed the bad content down in the search engine.
Situation # 3: In 2018 I started volunteering for the Ontario Liberal Party.
Obstacle: There has been growing popularity to the opposition party’s campaign.
Solution: I work to persuade votes, create content to back my standing and continue to advocate for the incumbent government. what this really proves is my loyalty. The Liberals may not win in 2018 but I dedicated my time to make an impact with them.
In 2014 I completed my diploma in creative advertising and in 2015 I completed my graduate certificate in Interactive marketing. I have been in many roles over my career which have lead to life lessons I take with me everywhere. My key experience to forming my career path was in 2013 when I was a customer service representative at Convergys for the Rogers Communications client.From here I was able to see a front row to industry trends in media, learn how to work the company’s invoice system and predict the decline of cable TV. I’ve also worked in telemarketing and tech support.
My biggest strengths can be narrowed down to three key areas. Customer service, customer retention and sales. The uniqueness about working primarily in telecom is I have dealt with some of the most complicated user experience issues in mobile services, printing & cable. The combination of working in these three areas have turned me in to a very effective communicator. While supporting email systems inside a company, I actually learned to set up my own email systems. That was around the time I started focusing on creating a website support business.
I want to work in a communications role on the telephone, for a political party, tech company or finance company. I think I can be a major asset and a problem solver. I aim to have a life centered on the pursuit of career. Not the pursuit of a personal life.
Ashton Deroy Writes: I added an education page to my WordPress site. This goes over my background, this is just a watered down version of my educational background for anyone who cares to look over.
I welcome any Alumni/active students from Seneca, St. Lawrence College & Loyalist College to get in contact with me. I am more than happy to give feedback on active projects, Business plans & websites.
2016- Present,Seneca College, Business Administration & Marketing.
Highlights to this course are improving written literacy, learning to manage WordPress pages to client guidelines & pitching digital marketing solutions to clients who work self-employed or in the Non-Profit sectors.
2012-2014, Loyalist College, Advertising and Marketing Communications.