“All Marketers really are embellishers.” My thoughts on Seth Godin’s All Marketers are Liars/Story Tellers. book.

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Hello Readers,

Thank you for checking out my website for the new ePortfolio format. This will be my 1 millionth ePortfolio. I drastically embellish of course… That is really what marketing is all about. Despite what this book says about telling authentic stories, I would say the author himself is not a very authentic person. 

“All Marketers really are embellishers.” Do you want proof? As an online reader, you have probably never heard of Seth Godin until coming across my blog here today. Go read how the man describes himself in his own website bio. Then the slams I am about to have on this man’s book will make a lot more sense. Conceded and exaggerated self-importance really comes to mind.

Today I am reviewing Seth Godin’s All Marketers are Liars Story Tellers.

A book somehow described as an “Underground Classic”. I have a new quote for it, A waste of time. The Seneca College professors I know could publish something more interesting based on working in media sales, Beer marketing or even political advertising. This is an awful book.

Okay, so I obviously can not just sit here defaming an author without explaining why I did not like this book and I only gave it 2 stars on Google Play. Let me break down why this book was not a great or useful to the target reader. Who is the target reader? People working in or aspiring to careers in Marketing. That is your key target. 

  1. What is wrong with the book? The book offers already existing worldviews and nothing new. It is not motivational and it is not authoritative. If I didn’t read his bio I would think he was an amateur writer with no subject matter expertise. 
  2. The book doesn’t frame the collected works as a story. They just frame it as collected work. How are they talking about storytelling without telling a great story?
  3. What do we want from a marketing book? We want motivation, we want excitement. We want the keys to great campaigns and rich people. 
  4. The best points of this book can be summarized in under 1000 words. How did he extend it into 130-200 pages? Page 32 Ebook he uses media as an example instead of personal storytelling examples. “Seth Godin please, personalize your own spin on things. “
  5. Just get to the point, tell your story & get out – Points of reading this book were inconclusive and annoying. If I wasn’t dead set on reading it before the end of the semester. I would of put it down and never picked it up again. For example, page 30 of the Ebook, discusses glimpses of a Worldviews. “All car salesmen are liars.”Seth Godin. We know this, let it go. Do not by any means put it in a book. There are a bunch more quotes like that, that wasn’t worth the 1.5 cents of ink to the page.

Key Takeaways from Seth Godin’s book, with my own spin on them:

  1. Their worldview and frames got there before you did -Basically yeah people decided their consumption preferences, religion, and perception of reality before you came in contact with them. The easiest thing for marketers to do is change small perceptions, not entire life images. 
  2. People notice only the new and then make a guess- As someone who promoted independently published persons. If your book is not a best seller in the first month on the market. It won’t make that kind of impact at all. I know this from working with authors who make the mistake of not making an Advertising and Public Relations budget for the release of their book. They don’t market the story so the book grows outdated and unpopular too fast. GoodReads hardly sells books!
  3. First impressions start the story – A Cliche you might have heard from an employment center about job interviews 5-10 times already. Yes, people decide whether to buy or hire you based on the first meeting. 
  4. Great marketers tell stories we believeSarcasm “However greater marketers don’t get you charged under the competition act for false advertising and unproven claims!” This is why Seth Godin’s book does focus on authenticity as a key selling benefit.  

Questions you could ask yourself before creating online content: 

These are questions featured at the end of Seth Godin’s book, all Marketers are Liars Story Tellers.

“Which worldview are you addressing?

Which frame are you using?

What’s the story worth noticing?

How will you live your story?

What hard decisions are you willing to make in order to keep your story real and pure and authentic? (Compromise is the enemy of authenticity.) “

Conclusion

I love to read a book that is useful, teaches me something or tells a great story. This book did none of these things. I would say this book targets people in marketing looking to make their own stories, but how can I say that about an author in Seth Godin who does not tell his own story? Instead of saying that I will say it the best way I can, do not purchase this book at all.

Citations pending… 

 

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Soundcloud launch, Diana Skye and Ashton Deroy discuss dating and politics.

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https://soundcloud.com/ashton-deroy/my-girlfriend-went-psycho-feminist-what-do-i-do

Andrew Anonymous letter to Diana Skye

This was recorded publicly with Diana on the phone. Some recordings in this show were a skit. This first recording is intended not to offend only to entertain and persuade to Left ideologies. If you have an issue with it, there is always Tumblr! 

Significant events: Start of the show we read a letter about a crazy Social Justice Warrior who is stressing her boyfriend out. 12 minutes in Diana deals with her mom interrupting work. 15 minutes in Diana refer’s Mike Harrison’s reign on indiscriminate and under strategic cuts. 22 minutes Diana says if you kill animals in another country, it doesn’t make you okay to the markets where you are cruelty-free. 33 minutes in we talk about how we can’t progress when people are still viewing the police as one-dimensional prejudice people with guns. 39 minutes we talk about how Sears wasted money and how student accountants need to learn to communicate and serve others.  

Ashton Deroy: In my opinion significant others who have drastic identity changes that randomly cause stress in your recreation or family events. It is time to say goodbye! There is a difference between fighting oppression and being obnoxious. People who tend to jump around identities tend to do it more than once and cause multiple stresses. As far as Doug Ford goes, I am more likely to support the incumbent than someone who makes cuts that only hurt the bottom earners in the population. 

Diana Skye: If your significant other does not respect you, it’s time to let them go. You deserve much better. As for Ontario politics, people really need to think about what they want. Doug Ford may be saying all the right things, but whether he will do them as premier is another story.


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3 things I learned at the Seneca College Newnham Campus Podcast Club

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Catch me at the next podcast club meeting

 

Hello readers & Facebook friends,

Everyone knows that with my partnership with a Texas on Demand Radio channel & my love for radio. That I would like to have my own web based audio talk show. That is my goal to have an interesting hobby. To pursuit that dream I joined the Seneca College Newnham Campus Podcast Club.

These are three things I learned from my quick meeting with the podcasters:

  1. Mostly a men’s club – Some female members would actually be great. Mostly this club is dominated by men, which is a nice.
  2. Story telling using sound – Podcaster even at my level are creating art work with their audio files. This is something I have to get in to and I am getting my training in audacity as a result of being in this club.
  3. Joe Rogan is an a******, with a well done podcast – I will never not say this about Joe Rogan. He is an A****** ! He condemned Fallon Fox as a transgender female fighter. I will never like Joe Rogan. That just is what it is. His podcast however is a great use of his talents as an entertainer and audio talk personality.

Join me at the Podcast club meeting next Monday. I will probably pop in late but it is a lot of fun and a lot of extra learning.

Education page added.

Hey Readers, 

Ashton Deroy Writes: I added an education page to my WordPress site. This goes over my background, this is just a watered down version of my educational background for anyone who cares to look over.

 I welcome any Alumni/active students from Seneca, St. Lawrence College & Loyalist College to get in contact with me. I am more than happy to give feedback on active projects, Business plans & websites. 

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2016- Present,Seneca College, Business Administration & Marketing. 

Course link: http://www.senecacollege.ca/fulltime/BMT.html

Highlights to this course have included improving my financial literacy, improving mathematics literacy and volunteering for the School’s LGBTQ Pride group. As the website manager. 

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2015-2016, St. Lawrence College, Interactive Marketing

Course Link: http://www.stlawrencecollege.ca/programs-and-courses/full-time/programs/a_m/interactive-marketing-communications/kingston/

Highlights to this course are improving written literacy, learning to manage WordPress pages to client guidelines & pitching digital marketing solutions to clients who work self-employed or in the Non-Profit sectors. 

 

Loyalist College

2012-2014, Loyalist College, Advertising and Marketing Communications. 

Course Link: http://www.loyalistcollege.com/programs-and-courses/full-time-programs/advertising-and-marketing-communications/

Highlights to this course were learning creative writing, Adobe suite software & Promotional selling. 

 

Thank you for reading, remember to subscribe to this blog for more! 🙂