Written by Ashton Deroy, independent comm tech supporter. Apple’s value as a company has moved to the trillions. In 2014-2016 I worked in the communications technology field in cellular company call center outsourcers. This is where I would have serviced Iphone’s in my professional career from the customer service perspective. This post outlines a SWOT analyis on Iphone Product support.
This product is designed to do two things.
Create desire with high quality mobile technology.
Be so sleek consumers take out credit with their provider just to owe them on the purchase for the phone.
Strengths in servicing an IPhone
User friendly visual medium. It makes it very easy to navigate the customer.
Weaknesses in servicing the IPhone Customers don’t understand the asset’s tab
Customers’ don’t understand their service contracts
Customers’ pay way over the average cost of a phone which creates an unrealistic service expectation
Customers do not understand their complicated technology which surpasses the function of even their own brain.
Opportunities to improve I-Phone Service
The more readily available video tutorials & promoted support lines the better.
Creating specific comprehensive readily available I-Phone training lectures.
Creating a list of recommended apps available for customer’s use purposes to index the level of safe use for an app. Publications should be encouraged to review apps with even more User experience depth.
Threats to I-Phone customer service
Not experienced agents mess up IPhone supports due to complexity.
Complicated network troubleshooting leading to difficult use on WiFi use in certain environments. For example poor WiFi/Cellular signals or working with an older homes built not to consider network infrastructure.
Product Devalued after other company’s launch similar Smartphones are available at lower market costs.
I-Phones are technologically intriguing products that lead the industry, but how long can the success last with Android continuing their innovation? What will happen in the North American Market as consumers shift to the use of used electronics, eco-friendly & fair trade companies? One has to think these changes will leave Apple out in the dust when the value of the company eventually decreases due to lack of market sustainability. What are SWOT Analysis shows?
It shows that Apple Products have perceived customer value. However may have to go to extreme lengths of leveraging credit to purchase the products. Once the demand for credit decreases so to should the demand on high cost cellular products. Ultimately it is my feeling that these phones offer more value than consumers require from their telephone service which will make consumer eventually want a simpler option.
This could possibly lead to the loss of momentum in Apple products when the company eventually retracts from the market. A Trillion dollars in market value can not be retained especially as the North American Markets move to Conservative ideological economic values which are used to reduce debt in both Business to Business & Business to consumer markets.
Call to action: Get involved with our team for Marketing services that increase your reach on the web.
Get on a website like mine. Click the picture above or email firstname.lastname@example.org to talk about my basic publishing plan. An integrated hub is crucial for sales, creating a communications channel hub & starting your online presence. My presence has exploded in the past 2-5 years. Since becoming a web & graphics designer I now work at an ad agency, I still run my own practice and I am involved in a grass roots political movement.
I also work with amazing writers now like Ryley. Also I have an amazing business partner in Diana Skye. When you start working online your whole life can definitely change. So what are you waiting for?
I have been blogging on this space since January. Now I have a great job, a portfolio and a full roster of clients. I am doing the goal I set for myself last summer. Remember to write your SMART goals down, sometimes you surprise yourself and achieve them. So now what? I want to focus on digital entertainment consumption. I will focus on Platforms such as:
For the past 3 years I think I have been so focused on becoming a business man. I forgot on some level to become myself. Now that I have achieved a goal that renders me at full use. I want to just focus on my leisure time and sharing that with my subscribers. I haven’t decided how these changes will take affect yet just a lot more content will be entertainment focused in the near future.
If more companies were built around effective and legal sales strategies Canada would not have had the famous flops I can think of in the last 5 years. These incidents include but are not limited to:
Rogers & Bell getting called out for high sales pressure tactics – Despite many vendor contract employees in telecom taking issue with their practices.
Sears creating a re-branding campaign – When they needed a better sales campaign
99% of new businesses failing – Again not because of bad ideas but because no one thought how to sell these ideas.
We are in an era now where we realize, “There is no such thing as being your own boss.” Someone has got to be paying for us to keep the lights on. Your Shopify store is no different. You need a boss, their name will be buyers or one big buyer. You do need a boss though. Unless you planned to build your business as a hobby shop. Then get off of my forum!
“Alright I know we need sales Ashton but where do we go online to find those sales.” To that, I reply, turn off the computer moron and go around town putting flyers in mailboxes! Paper still works and digital is in decline. Write a blog and get yourself interviewed about your passion or create interesting content that you share on a multi-platform plan to engage a new audience.
Just know this, if you are not answering some customer’s dumb question about your business with a smile on your face. You are running your business completely and totally wrong. “I got into this so I would have something I enjoy.” Bogus… I reply. “You got into this to sell stupid stuff on the internet and make a bundle of money.” By the way, if you are not thinking about it yet, here are some potential buyers for crap you sell for Indian factories or homemade.
Store owners – People who need to stock an inventory all the time of trendy and unique stuff.
Young Dynamic Bloggers – Get people who will write about your products.
Vloggers – People who will demonstrate your products to their audience.
Drunk shoppers – Seriously the only people who drop serious money on Facebook usually are some kind of intoxicated. For example, I refer to a relative of mine who buys phone accessories loaded.
Personal Sellers – Try to convince people to buy a wholesale of your products to sell on a commission. Also, learn straight commission pay is not a bad word for a sales job. If you do get other help though… Get them on an hourly.
If you started a Shopify store in 2018 and you refer to any of the lousy Facebook forums. This is probably what you thought you needed to start the store.
That would be the easy solution if that actually did anything at all. Here is what you actually need when you start an online shop:
A content management system – This system holds the bulk of your content and sends you the most shop traffic.
A personal sales & marketing system – You have a local geography. To exist you must have this. You must use this local geography as much as you use the web. Everyone needs to know what you are doing.
A Media blog – You need something to host product demonstrations, hold testimonies and host interviews.
Custom product photography – At least get some of your own custom product photography. Literally with some shops I can load the distributor using their own shop photos. This means your customers can undercut the seller. Go straight to the supplier.
SEO Blog when possible – Nothing does as well as this for generating web traffic. Get an SEO optimized blog and you generate all sorts of local and international web traffic.
You started a Shopify store and for some reason thought a Facebook ad campaign and Shopify monthly subscription would be enough to do the trick to start having hot sales. Well you were wrong… No surprise there. Listen the Shopify game is not that different from the Multi-Level marketing game. The truth is if you don’t have a minimum monthly spend for your business. You will not have a business.
“The days of Setup, leave it, and input sales are over!” – Ashton Deroy
Bubble bursting time, You are not unique just for having a store on the web. You are unique if you deliver good customer service, engage with your audience and buy your own products. When you sit there though and you have a bunch of digital images on a screen. You are no different than the supplier. News Flash, they can find your supplier to! So why use you?
You use your own products to – They amuse you, they are useful or they just make sense.
You post trial testimonies – It wasn’t enough to just set up a catalog. You get a potential buyer and got them to try products you offer.
You talk about your business all the time – It should not be lost on you that this is a constant communication process.
Advice: You should be trying to collect at least 10 units of what you sell a month to try to sell via personal sale.
The above store has no blog, no testimonies and random product lines. It is clear from looking at it that this shop is someone’s hobby opposed to someone’s actual business or personal sales project. If you don’t care why should I care? I will never buy from this brand, I do not know how the products work, I do not know the owner’s face and he has put no thought in to who exactly he is selling to. It is a garbage shop to me now.
It is estimated that Facebook content creates about 500 terabytes of data a day in new content. That is a lot of noise to try and beat. If you are pushing a pathetic line of products that you never even bought in to yourself. Your brand will be buried and you will deserve it for not trying.
Hey Shopify Users, Welcome to the summary of my Less is more presentation.
In 2015 Ashton Deroy and Dina did a Trendstalk presentation on doing less posts, less content shares and more conversations. The presentation focuses on avoided irrelevant posts, alienating your audiences and losing your conversion. This was the first time we swore off sales promotion content. We refer to WWE Shop’s 2014-2015 Facebook strategy as Buy, Buy, Buy.
Here are some key features of quality content posts on social media.
Human interest stories.
Creative video projects such as Coco-Cola’s Christmas advertising.
On Twitter the more you tweet the faster your tweet will die.
Re-tweets are currency in the relevancy index of Twitter to keep Tweets alive.
Re-tweets also create extra impressions for a message.
Why do Twitter tweets matter? Guys Twitter has been making a comeback. Jump on it. The media is edgy, uses sex appeal and targets the “In Crowd.” Get back on Twitter Shopify users.
“Pickiness is encouraged” Dina
It is not so much how much a brand posts. It is how much engagement it gets from the community. We use Oreo as an example for creative conversational generating content. We also use Oreo as an example for a product sponsorship campaign for the Transformers movie, relevant in 2015.
We also talk about how talking to customers on digital media can extract meaningful information for your brand. Your Facebook needs to be a hub for communication and not for content. You can see a theme here, we are encouraging customer service and personal selling. Not content marketing and boosted posts!