Ashton Deroy’s Story an example of storytelling on the web.

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How can I tell you guys that you need to create a story for your shop without telling my own story? That is my specialty I love stories! 

What is Ashton Deroy’s story? 

  1. Born in 1993
  2. Diagnosed with autism in approximately 2001. 
  3. In 2008 I decided I wanted a career in Business & websites. I was with my best friend Kella in a design tech program when I created my first web page. I was attending East Northumberland Secondary School. 
  4. In 2009 I got in to environmental activism 
  5. In 2012 I was accepted in to Loyalist College for Advertising and Business. My brother Kyle encouraged me to do Advertising and then do business. 
  6. In Advertising at Loyalist College I did my own personal study by operating my first blog and I took my first Adobe suite course. 
  7. In 2014 I graduated Advertising and went in to the Interactive Marketing Program in St. Lawrence College. 
  8. In 2015 I got my graduate certificate in Interactive Marketing. This included learning WordPress Software, eCommerce software, basic Customer Relationship Management software and Adobe Suite. 
  9. In 2016 I got accepted in to the Business & Marketing program 
  10. In 2016 I got my first web marketing Client. 
  11. In 2016 I got Diana to become a Partner of my web marketing business skeleton
  12. In 2017 I set up my first custom email address.  
  13. In 2018 I wrote my resources index for Online Entrepreneurs. 
  14. In 2018 we began re positioning as a Consulting and Cloud services business. 

A simple timeline can help people learn your story, display information and connect people on an emotional level. Until you connect emotionally with an audience, you will not sell to that audience! Once you have connected emotionally. There will be no stopping you whatsoever. Make sure to make a way of telling your own story, no holds barred. 

 

I challenge you to do your own story if you are reading this!

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“All Marketers really are embellishers.” My thoughts on Seth Godin’s All Marketers are Liars/Story Tellers. book.

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Hello Readers,

Thank you for checking out my website for the new ePortfolio format. This will be my 1 millionth ePortfolio. I drastically embellish of course… That is really what marketing is all about. Despite what this book says about telling authentic stories, I would say the author himself is not a very authentic person. 

“All Marketers really are embellishers.” Do you want proof? As an online reader, you have probably never heard of Seth Godin until coming across my blog here today. Go read how the man describes himself in his own website bio. Then the slams I am about to have on this man’s book will make a lot more sense. Conceded and exaggerated self-importance really comes to mind.

Today I am reviewing Seth Godin’s All Marketers are Liars Story Tellers.

A book somehow described as an “Underground Classic”. I have a new quote for it, A waste of time. The Seneca College professors I know could publish something more interesting based on working in media sales, Beer marketing or even political advertising. This is an awful book.

Okay, so I obviously can not just sit here defaming an author without explaining why I did not like this book and I only gave it 2 stars on Google Play. Let me break down why this book was not a great or useful to the target reader. Who is the target reader? People working in or aspiring to careers in Marketing. That is your key target. 

  1. What is wrong with the book? The book offers already existing worldviews and nothing new. It is not motivational and it is not authoritative. If I didn’t read his bio I would think he was an amateur writer with no subject matter expertise. 
  2. The book doesn’t frame the collected works as a story. They just frame it as collected work. How are they talking about storytelling without telling a great story?
  3. What do we want from a marketing book? We want motivation, we want excitement. We want the keys to great campaigns and rich people. 
  4. The best points of this book can be summarized in under 1000 words. How did he extend it into 130-200 pages? Page 32 Ebook he uses media as an example instead of personal storytelling examples. “Seth Godin please, personalize your own spin on things. “
  5. Just get to the point, tell your story & get out – Points of reading this book were inconclusive and annoying. If I wasn’t dead set on reading it before the end of the semester. I would of put it down and never picked it up again. For example, page 30 of the Ebook, discusses glimpses of a Worldviews. “All car salesmen are liars.”Seth Godin. We know this, let it go. Do not by any means put it in a book. There are a bunch more quotes like that, that wasn’t worth the 1.5 cents of ink to the page.

Key Takeaways from Seth Godin’s book, with my own spin on them:

  1. Their worldview and frames got there before you did -Basically yeah people decided their consumption preferences, religion, and perception of reality before you came in contact with them. The easiest thing for marketers to do is change small perceptions, not entire life images. 
  2. People notice only the new and then make a guess- As someone who promoted independently published persons. If your book is not a best seller in the first month on the market. It won’t make that kind of impact at all. I know this from working with authors who make the mistake of not making an Advertising and Public Relations budget for the release of their book. They don’t market the story so the book grows outdated and unpopular too fast. GoodReads hardly sells books!
  3. First impressions start the story – A Cliche you might have heard from an employment center about job interviews 5-10 times already. Yes, people decide whether to buy or hire you based on the first meeting. 
  4. Great marketers tell stories we believeSarcasm “However greater marketers don’t get you charged under the competition act for false advertising and unproven claims!” This is why Seth Godin’s book does focus on authenticity as a key selling benefit.  

Questions you could ask yourself before creating online content: 

These are questions featured at the end of Seth Godin’s book, all Marketers are Liars Story Tellers.

“Which worldview are you addressing?

Which frame are you using?

What’s the story worth noticing?

How will you live your story?

What hard decisions are you willing to make in order to keep your story real and pure and authentic? (Compromise is the enemy of authenticity.) “

Conclusion

I love to read a book that is useful, teaches me something or tells a great story. This book did none of these things. I would say this book targets people in marketing looking to make their own stories, but how can I say that about an author in Seth Godin who does not tell his own story? Instead of saying that I will say it the best way I can, do not purchase this book at all.

Citations pending…