If you started a Shopify store in 2018 and you refer to any of the lousy Facebook forums. This is probably what you thought you needed to start the store.
That would be the easy solution if that actually did anything at all. Here is what you actually need when you start an online shop:
A content management system – This system holds the bulk of your content and sends you the most shop traffic.
A personal sales & marketing system – You have a local geography. To exist you must have this. You must use this local geography as much as you use the web. Everyone needs to know what you are doing.
A Media blog – You need something to host product demonstrations, hold testimonies and host interviews.
Custom product photography – At least get some of your own custom product photography. Literally with some shops I can load the distributor using their own shop photos. This means your customers can undercut the seller. Go straight to the supplier.
SEO Blog when possible – Nothing does as well as this for generating web traffic. Get an SEO optimized blog and you generate all sorts of local and international web traffic.
You started a Shopify store and for some reason thought a Facebook ad campaign and Shopify monthly subscription would be enough to do the trick to start having hot sales. Well you were wrong… No surprise there. Listen the Shopify game is not that different from the Multi-Level marketing game. The truth is if you don’t have a minimum monthly spend for your business. You will not have a business.
“The days of Setup, leave it, and input sales are over!” – Ashton Deroy
Bubble bursting time, You are not unique just for having a store on the web. You are unique if you deliver good customer service, engage with your audience and buy your own products. When you sit there though and you have a bunch of digital images on a screen. You are no different than the supplier. News Flash, they can find your supplier to! So why use you?
You use your own products to – They amuse you, they are useful or they just make sense.
You post trial testimonies – It wasn’t enough to just set up a catalog. You get a potential buyer and got them to try products you offer.
You talk about your business all the time – It should not be lost on you that this is a constant communication process.
Advice: You should be trying to collect at least 10 units of what you sell a month to try to sell via personal sale.
The above store has no blog, no testimonies and random product lines. It is clear from looking at it that this shop is someone’s hobby opposed to someone’s actual business or personal sales project. If you don’t care why should I care? I will never buy from this brand, I do not know how the products work, I do not know the owner’s face and he has put no thought in to who exactly he is selling to. It is a garbage shop to me now.
It is estimated that Facebook content creates about 500 terabytes of data a day in new content. That is a lot of noise to try and beat. If you are pushing a pathetic line of products that you never even bought in to yourself. Your brand will be buried and you will deserve it for not trying.