Ashton Deroy writes: We got the new logo up for the Swan Whispers ASMR website Friday. We are still awaiting some of her new artwork and we will be working to build a product line for the media. My prediction for this media is that our Key Performance indications will have a much stronger year than posted previously by the ItsDianaSkye page in 2015.
I think through Swan Whispers ASMR We will generate a larger audience, more advertising revenue and more integration to Ashton Deroy’s main marketing messages. We have a little over 500 subscribers on the YouTube channel & 60 readers via WordPress. We definitely think we can strengthen those numbers.
Some key things to remember. It is a bot world, we still continue to generate our numbers organically. We are more focused on conversations than numbers regardless of KPI goals. Lastly we balance out the media channel management with jobs or other day to day tasks.
When you are doing a digital media campaign for a brand what do you need to do? you need to decide who to target. I would say the most important target factors to consider are geography & age. The rest is all just gravy, especially if you approach your marketing from a 0 sales perspective. Here is some advice for creating a target audience from the 0 sales perspective.
Shotgun your strategy – Fire everywhere because you do not know who your brand appeals hit the hardest. So just fire everywhere until you catch someone.
Prepare to learn – I thought my biggest appeal for my own business with my first customer was quick website setup. It actually was English speaking, website setup. It is always good to be prepared to change your thinking.
How do they talk to you about your brand? – You need to know what people already think and develop your message from there. Not some imaginary start point irrelevant to where you are. Despite what you might think about Marketing it is not magical brain washing. If you have not talked to any potential customers yet in person… What the hell are you doing? Get off your computer and do it!
Hit global targets online, local targets in person – This is what I hate about Facebook, I have never gotten a Boosted post to target an American or UK audience. I do not want to hit local targets online. Since I had a Nintendo Wii I wanted to use the web to connect with a global audience. When I first started my business I forgot that. Thanks to Fiverr I remembered. If you do not plan on personal sales at all. Your business will go under, that is a fact not a suggestion.
Learn how they use technology – For example everyone I know reads my website on their phone & link through Facebook. That is why I make my website mobile adaptive and keep my Facebook content active.
How can I tell you guys that you need to create a story for your shop without telling my own story? That is my specialty I love stories!
What is Ashton Deroy’s story?
Born in 1993
Diagnosed with autism in approximately 2001.
In 2008 I decided I wanted a career in Business & websites. I was with my best friend Kella in a design tech program when I created my first web page. I was attending East Northumberland Secondary School.
In 2009 I got in to environmental activism
In 2012 I was accepted in to Loyalist College for Advertising and Business. My brother Kyle encouraged me to do Advertising and then do business.
In Advertising at Loyalist College I did my own personal study by operating my first blog and I took my first Adobe suite course.
In 2014 I graduated Advertising and went in to the Interactive Marketing Program in St. Lawrence College.
In 2015 I got my graduate certificate in Interactive Marketing. This included learning WordPress Software, eCommerce software, basic Customer Relationship Management software and Adobe Suite.
In 2016 I got accepted in to the Business & Marketing program
In 2016 I got my first web marketing Client.
In 2016 I got Diana to become a Partner of my web marketing business skeleton
In 2017 I set up my first custom email address.
In 2018 I wrote my resources index for Online Entrepreneurs.
In 2018 we began re positioning as a Consulting and Cloud services business.
A simple timeline can help people learn your story, display information and connect people on an emotional level. Until you connect emotionally with an audience, you will not sell to that audience! Once you have connected emotionally. There will be no stopping you whatsoever. Make sure to make a way of telling your own story, no holds barred.
I challenge you to do your own story if you are reading this!
Thank you for checking out my resource guide for selling products on Shopify. There is a lot of good reference tools in here for content creation, putting sales above marketing and focusing on story telling. This resource however is something you should think of as your map to needed software and networks. These are tools that help with the process of execution, network expansion and creating perceptual value.
Here are 5 tools you need to be on to sell products in 2018:
Google Drive – “Yahoo email is for porn… get a Google Drive.” If I ever pitch a software again where one of my team members gives me a Yahoo address for contact information. I will walk out because of the sheer stupidity of that person. Get on Gmail. Weather you are in sales, marketing or a creative job. Get on Google Drive. Using it it from 2012 to 2018 has meant reducing my number of emails, having a collaboration hub and centralizing communication.
WordPress.com for your store’s blog – “You don’t have a blog. How the hell are we supposed to hear about your product releases? You need a blog to share up to date information, to host links to your communications platforms and in my case to synchronize all of you social medias. What is Hootsuite? WordPress does that all for me.”
Fiverr – I have not had an abundance of perfect experiences on this platform. However It does link me to bloggers I can pay to connect with, if I need a quick design I will use Fiverr and users I’ve connected with taught me about tools such as MixCloud & SoundCloud. Besides that Fiverr connects you with designers, writers, Public Relations teams, Social media experts, Web designers, Sellers, Telemarketers, Logo creators, Brand Stylists. Whatever you need is on Fiverr.
Vista Print – It is time to put Print in your sales equation. You need people to register a visual representation that if they go to a certain website they can buy from you. Do not live & die by your providers Marketing tools. Make your own advertisements!
Udemy – Get some damn sales training while you are at it! Some of you opened Drop Shipping stores because you thought the process was going to be easy. Only to realize you were in way over your head. Get some Sales training for god sakes. Don’t even compute it as a business expense because it is a damn life skill! Get sales training.
That is my video with Dina from St. Lawrence College in 2015. It had a professional production, a great subject matter expert and two brilliant minds.
The only negative thing I can actually say about this experience is that “I put on a few extra pounds in an overly comfortable monogamist relationship with my ex boyfriend Chris.” This is one of my lowest rated videos of all time.
Audiences do not want to watch two well put together individuals talk about software. They want personal stories, something to emotionally connect to and a conversation. Who was I talking to for this pitch? I would of been better talking about this a blog exclusively.
What is a story people can connect with?
Here is the story of Dina, I think she would of been a brilliant public personality if she wanted to be. I believe she chose a quieter and safer path. Her life has not always been easy. In 2015 there was a string of xenophobic hate crimes in Kingston Ontario that made Dina decide that on her social medias she would not present her face. She assumed because she practiced Muslim faith that some people would hate her and take violent action.
That is the example of a story with an obstacle, a protagonist and a character who seems relate-able. Especially to your introverts who are uncomfortable with public speaking.
Then Alana Skye discusses being Diana’s long lost sister & then we have a funny inaccurate conversation about Multi-level marketing. Click the Sound cloud track below, we remastered the tracks on Audacity.
Seneca’s Student Federation is not perfect. That goes without saying, they are sloppy, under involved and don’t factor in how to be a proper student federation at what should be a high quality college. Why am I so frustrated with the federation? Well below are my reasons of frustration with them.
They would not appear on the blog or podcast – There is no reason you can’t be interviewed on my show. Explain your position and connect with more Seneca College students then you would with your direct marketing campaigns.
They are ignorant to our issues – Students are legitimately confused and frustrated at Seneca. What groups can I fit in to? Where can I make similar minded friends? Are there events I would like? Seneca Student Federation does not clearly address any of these issues at this time.
They do not promote their events on high traffic webspace – I get more web traffic from Seneca College students then this stupid little group gets on their black board. Or their SSF website updated last month. Why is their website low traffic? The blog is rarely updated, they lack an integrated communications approach and there is no interactive space. This website is just boring. According to hubspot they are not using meta descriptions which also plays a part in them generating a low traffic information website. Meta tags and descriptions should help organically index a website in search engines.
The comedy event was homophobic – Don’t ignore this. You brought people in to the school that harassed Seneca Pride members. We do not feel welcome at your events. What is going to be done about this?
The website is not user friendly – You do not need an account to comment on my blog. You need an account to use anything on their blog. Who needs another Seneca College account?