My kid sister wanted to put something up on the website. As I said it is good to put things on your website that makes you happy. I often miss my family back home in Quinte West, but I am glad I have this painting to remind me of them. If they read this I love them and I can’t wait to see them next. Posted from North York Ontario 6:08am 5/31/2018.
Today on 6/3/2018 I modified the art to get it digitally ready. The thing about a good piece of art is that it is never truly finished. I love the painting but I knew I could make it digitally great. Thanks so much Ashley you know I love working with you.
Ashton Deroy Writes: My Depression was hitting me hard in April, as it usually does and I needed to have my spirits lifted. Alana Skye to the rescue again! She took me bowling in Newmarket and we annoyed some people as we always do. It was a great time. I am lucky to have some of the greatest friends & family imaginable. I hope you get a kick out of our bowling video below.
Another update: We are now in the planning phases of launching a personal sales business for print and digital promotion. Get in touch with me for more details at Ashtonderoy@gmail.com
I have been blogging on this space since January. Now I have a great job, a portfolio and a full roster of clients. I am doing the goal I set for myself last summer. Remember to write your SMART goals down, sometimes you surprise yourself and achieve them. So now what? I want to focus on digital entertainment consumption. I will focus on Platforms such as:
For the past 3 years I think I have been so focused on becoming a business man. I forgot on some level to become myself. Now that I have achieved a goal that renders me at full use. I want to just focus on my leisure time and sharing that with my subscribers. I haven’t decided how these changes will take affect yet just a lot more content will be entertainment focused in the near future.
Ashton Deroy & Alana Skye are up to their old shenanigans again. Ashton Deroy plays an outhouse cleaner, Alana Skye is a Private Investigator and the SoundCloud was recorded at a Tea Shop in Newmarket.
Background: Alana Skye & Ashton Deroy took the creative Advertising program at Loyalist College in Belleville Ontario from 2012-2014. This is where they developed their mutual sense of humor for ridiculous behaviors. Now they pursuit new careers in the Toronto unrelated to marketing & advertising. In 2013 Alana Skye & Ashton Deroy worked at Rogers Communications at Stream in Belleville Ontario. This is why once in a while conversations about the company come up.
If more companies were built around effective and legal sales strategies Canada would not have had the famous flops I can think of in the last 5 years. These incidents include but are not limited to:
Rogers & Bell getting called out for high sales pressure tactics – Despite many vendor contract employees in telecom taking issue with their practices.
Sears creating a re-branding campaign – When they needed a better sales campaign
99% of new businesses failing – Again not because of bad ideas but because no one thought how to sell these ideas.
We are in an era now where we realize, “There is no such thing as being your own boss.” Someone has got to be paying for us to keep the lights on. Your Shopify store is no different. You need a boss, their name will be buyers or one big buyer. You do need a boss though. Unless you planned to build your business as a hobby shop. Then get off of my forum!
“Alright I know we need sales Ashton but where do we go online to find those sales.” To that, I reply, turn off the computer moron and go around town putting flyers in mailboxes! Paper still works and digital is in decline. Write a blog and get yourself interviewed about your passion or create interesting content that you share on a multi-platform plan to engage a new audience.
Just know this, if you are not answering some customer’s dumb question about your business with a smile on your face. You are running your business completely and totally wrong. “I got into this so I would have something I enjoy.” Bogus… I reply. “You got into this to sell stupid stuff on the internet and make a bundle of money.” By the way, if you are not thinking about it yet, here are some potential buyers for crap you sell for Indian factories or homemade.
Store owners – People who need to stock an inventory all the time of trendy and unique stuff.
Young Dynamic Bloggers – Get people who will write about your products.
Vloggers – People who will demonstrate your products to their audience.
Drunk shoppers – Seriously the only people who drop serious money on Facebook usually are some kind of intoxicated. For example, I refer to a relative of mine who buys phone accessories loaded.
Personal Sellers – Try to convince people to buy a wholesale of your products to sell on a commission. Also, learn straight commission pay is not a bad word for a sales job. If you do get other help though… Get them on an hourly.
If you started a Shopify store in 2018 and you refer to any of the lousy Facebook forums. This is probably what you thought you needed to start the store.
That would be the easy solution if that actually did anything at all. Here is what you actually need when you start an online shop:
A content management system – This system holds the bulk of your content and sends you the most shop traffic.
A personal sales & marketing system – You have a local geography. To exist you must have this. You must use this local geography as much as you use the web. Everyone needs to know what you are doing.
A Media blog – You need something to host product demonstrations, hold testimonies and host interviews.
Custom product photography – At least get some of your own custom product photography. Literally with some shops I can load the distributor using their own shop photos. This means your customers can undercut the seller. Go straight to the supplier.
SEO Blog when possible – Nothing does as well as this for generating web traffic. Get an SEO optimized blog and you generate all sorts of local and international web traffic.
You started a Shopify store and for some reason thought a Facebook ad campaign and Shopify monthly subscription would be enough to do the trick to start having hot sales. Well you were wrong… No surprise there. Listen the Shopify game is not that different from the Multi-Level marketing game. The truth is if you don’t have a minimum monthly spend for your business. You will not have a business.
“The days of Setup, leave it, and input sales are over!” – Ashton Deroy
Bubble bursting time, You are not unique just for having a store on the web. You are unique if you deliver good customer service, engage with your audience and buy your own products. When you sit there though and you have a bunch of digital images on a screen. You are no different than the supplier. News Flash, they can find your supplier to! So why use you?
You use your own products to – They amuse you, they are useful or they just make sense.
You post trial testimonies – It wasn’t enough to just set up a catalog. You get a potential buyer and got them to try products you offer.
You talk about your business all the time – It should not be lost on you that this is a constant communication process.
Advice: You should be trying to collect at least 10 units of what you sell a month to try to sell via personal sale.
The above store has no blog, no testimonies and random product lines. It is clear from looking at it that this shop is someone’s hobby opposed to someone’s actual business or personal sales project. If you don’t care why should I care? I will never buy from this brand, I do not know how the products work, I do not know the owner’s face and he has put no thought in to who exactly he is selling to. It is a garbage shop to me now.
It is estimated that Facebook content creates about 500 terabytes of data a day in new content. That is a lot of noise to try and beat. If you are pushing a pathetic line of products that you never even bought in to yourself. Your brand will be buried and you will deserve it for not trying.