Is Seneca doing enough for LGBTQ+ accomadation?

Is Seneca Newnham Pride enough for the struggling LGBTQ+ students at Seneca campuses? Not unless advertising the college at a Parade is the only need of the campus. In 2017-2018 Ashton Deroy helped the Seneca Pride President & Vice President in trying to make Seneca Pride a more accommodating group to Seneca College. However, there were major roadblocks. 

In May 2018, Ashton Deroy was dismissed from the Seneca Pride team as the secretary after two years split between an executive and volunteer web coordinator position. In this interview, Diana Skye will ask questions about the dissolve, the state of the group, and Seneca Student Federation. On May 27th Diana Skye called Ashton Deroy over VoIP to get the details of this interview.

Why did you get involved with Seneca Pride?

I wanted to meet a guy, it sounds cliche, right? Just that I thought this would be a great place to meet my potential boyfriend. What I ended up finding instead? This was my purpose for working with the group which was helping LGBTQ+ plus people with activism, resources, and politics.

How did you help Seneca Pride during your time there? What did you hope to achieve with the group?

With Seneca Pride, I donated my web design graduate certificate from St. Lawrence college as I manage the group’s social media, website and event promotion. What I did is make sure things didn’t go static as often as I could. I was often working hard to manage this dovetailed with other obligations like reaching out to new business clients, starting our first SEO project the Toronto-Businessphere and managing the business school courses. However, I was passionate about connecting students with the Seneca Pride/Out&About resource.

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What was the impact of Seneca Pride becoming part of the Seneca Student Federation?

At first, this was a really positive alliance and indexing. However, over time the SSF has shifted to a more fascist & authoritarian style of management you see this with the high regulation on SSF student government campaigns. This trickled down to our group in my dismissal, I posted an opportunity for students to use me as a reference to get involved with my current employer. At this job, they would have made $15 then $16 an hour. This was my way of addressing the income inequality issue faced by LGBTQ+ students. This was the event that leads to my dismissal due to a policy that considered this outside promotion of another employer. This will not be considered valid to me. I consider it student censorship.

What happened after you were dismissed from Seneca Pride? How do you see the group going forward without your services?

I’ve had people tell me they can manage it all without me. The truth is the President for 2018 was almost never there because of her outside involvements which often lead to the group devolving into chaos. The new president for the next school year left the group in 2017 as soon as she had a girlfriend and was never very much help at all after that. I think the future is bleak because you have an executive team that operates a clique and rejects foreign ideas. The censorship they are committing is directly going to interfere with the group being considered a safe space and should directly impact their ability to have office space.

Diana Skye says: Thank you for your time, Ashton. I think that you joined Seneca Pride with the best intentions. However, I cannot say the same for the leaders of the group and the Seneca Student Federation. It appears that they do not like dissenting opinions since they are micromanaging everything. I agree that their future is bleak. They will have more issues if they do not change their approach.

Ashton Deroy concludes: I also want to say during my time at Seneca College. I have suffered from PTSD as a result of an ex-abusive relationship. Not only was I barely able to share in Seneca Pride, but I was quite easily outcast and isolated. There was a video I recorded for the counseling department that says how much this group helped with my depression. Well, it is a good thing I got a medical marijuana prescription because the last communications I had with the Seneca Pride executives were all triggering! Fortunately thanks to the help of the counselors alone. I will be connecting with the 519 group in Toronto for LGBTQ+ counseling within the community. 

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S.W. Agency business plan

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We are now developing the business plan for S.W. Agency. This is an exciting endeavor with in our network of freelancers that I have connected with both in person and over Fiverr.

Swan Whispers Agency Business plan draft 2

At this time we have my sister Ashley working on a project to do artwork for my personal blog. Diana Skye is now developing her Fiverr shop that will be linked on this page as soon as it is ready. There is likely to be a higher output of the business this year than there was the year before. So lets get excited for everything happening!

Knuckleheads go bowling!

Knuckle heads

 

Ashton Deroy Writes: My Depression was hitting me hard in April, as it usually does and I needed to have my spirits lifted. Alana Skye to the rescue again! She took me bowling in Newmarket and we annoyed some people as we always do. It was a great time. I am lucky to have some of the greatest friends & family imaginable. I hope you get a kick out of our bowling video below. 

 

 

Another update: We are now in the planning phases of launching a personal sales business for print and digital promotion. Get in touch with me for more details at Ashtonderoy@gmail.com 

When is it time to transition from college staff to a recruiter & or career counsellor?

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People sometimes ask why I get jobs so quickly in transition periods. They might even assume it has to do with a heightened skills that employers demand. Neither of these things are why though.

I have experience accessing resources for mental health, crisis & of course needing a job. When I need a job, I no longer waste my time on job boards & consulting professors. I go straight to the source. The people who are paid specifically to complete hiring quotas. I am talking about government funded employment counsellors &  company recruiters.

How do you know when it is time to approach employment counsellor instead of academic staff? If you have graduated college in Canada as of May 2018 it is time just get to Employment Ontario. Time to access these employment resources. They connect you with usually vetted job boards, resume & cover letter best practices and mock interviews. The people I know who were waiting on professors to get them digital marketing jobs are “still waiting”.

What if you want to join the army? Don’t get me wrong it is not an easy process but get started sooner rather than later. As of now I am still awaiting a college transcript to start this process. (It takes that long!) you might yourself have paperwork to get done. Get started now! However army recruiters are extremely efficient and I am related to a few.

How do I know if I can trust a talent recruiter or HR representative? They met with you in person. Every outsourced talent recruiter who I only meet on the phone is a complete moron! I don’t even think the last guy I talked to didn’t know half of what was happening at a firm whose job offer I had to reject. I have also been sent to non-existent sites & old addresses. When you are on the phone with a talent recruiter or HR rep? Ask if they will be at the office to meet with you. If not hit “do not go.”

How long did it take to get my last job? By not doing an on the couch job search, by connecting with experts and cold calling agencies. I got my job in field for the first time on

Wednesday May 2nd 2018.  I didn’t waste my time with a college career connection. I knew where I needed to go from my own research.

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Blog Process

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I just want to encourage entrepreneurs and creative professionals to check out my friends from the United Kingdom. This is Blog Process, they interviewed me in March before I took a job in a marketing firm. Definitely check out the form, they have featured entrepreneur’s, articles written by real pros and tech talk.

References

Should I quit my job to manage my online store?

Most Shopify users may as well be making minimum wage to under minimum wage. Only the smallest percent of survey Entrepreneur drop shippers make a killing.

Sorry to burst your bubble but this is not the time to be an online Entrepreneur. Sadly I think the time you wanted to get on and off the ride was from 2012-2015. Factoring in things such as the Facebook + YouTube Algorithm changes, the fact most stores sell want-based products & the percentage of people selling branded merchandise without proper licensing. This will not likely be how you make your living.

Should you quit your job for the drop shipping lifestyle? Absolutely not, you should keep your job and invest your income. Also, hire a content manager for when you are working. Someone to sign up email contacts, create content and get your brand noticed on the web because it is not easy anymore. 

It is time to unload the truth on you. You became a drop shipper because you thought eCommerce would be an easy job. Why wouldn’t you think eCommerce is easy? That is what Shopify told you. Only to realize the market is cluttered, Facebook is screwing with your business & the customers don’t buy expensive products. 

 

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Shopify’s allegedly false claims about easy sales. Picture from Ampercent

 

To unlicensed merchandise sellers in North America. There are now a variety of ways to report you for selling copyright merchandise, but you want to still take these stupid risks? Have someone do a risk analysis for you and you should be able to see that ripping off and reselling someone else’s intellectual property is not very smart. Even if you see Asian suppliers or stores doing it, you don’t do it! The Asian market is different and therefore follows different regulations for operating their creative businesses. 

Now you know the truth about the drop shipping business. This is not your new career or your pathway to millionaire status. These are want-based stores, balancing on the balance beam of regulations & advertisers have been lying on behalf of Shopify to say selling goods on Facebook is easy. Do not quit your job to sell stuff on Shopify unless you want to starve. 

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Get real results with your digital marketing efforts. Call 647-850-6802 Or email me at admin@ashtonderoy.ca

5 Tools you need to be on in 2018

Shopify Tools map

Thank you for checking out my resource guide for selling products on Shopify. There is a lot of good reference tools in here for content creation, putting sales above marketing and focusing on story telling. This resource however is something you should think of as your map to needed software and networks. These are tools that help with the process of execution, network expansion and creating perceptual value. 

Here are 5 tools you need to be on to sell products in 2018: 

  1. Google Drive – “Yahoo email is for porn… get a Google Drive.” If I ever pitch a software again where one of my team members gives me a Yahoo address for contact information. I will walk out because of the sheer stupidity of that person. Get on Gmail. Weather you are in sales, marketing or a creative job. Get on Google Drive. Using it it from 2012 to 2018 has meant reducing my number of emails, having a collaboration hub and centralizing communication. 
  2. WordPress.com for your store’s blog – “You don’t have a blog. How the hell are we supposed to hear about your product releases? You need a blog to share up to date information, to host links to your communications platforms and in my case to synchronize all of you social medias. What is Hootsuite? WordPress does that all for me.”
  3. Fiverr – I have not had an abundance of perfect experiences on this platform. However It does link me to bloggers I can pay to connect with, if I need a quick design I will use Fiverr and users I’ve connected with taught me about tools such as MixCloud & SoundCloud. Besides that Fiverr connects you with designers, writers, Public Relations teams, Social media experts, Web designers, Sellers, Telemarketers, Logo creators, Brand Stylists. Whatever you need is on Fiverr.  
  4. Vista Print – It is time to put Print in your sales equation. You need people to register a visual representation that if they go to a certain website they can buy from you. Do not live & die by your providers Marketing tools. Make your own advertisements! 
  5. Udemy – Get some damn sales training while you are at it! Some of you opened Drop Shipping stores because you thought the process was going to be easy. Only to realize you were in way over your head. Get some Sales training for god sakes. Don’t even compute it as a business expense because it is a damn life skill! Get sales training.