Business & Marketing products, SWOT analysis notes on supporting IPhone products

Ashton Deroy supporting Iphone products since 2015

Written by Ashton Deroy, independent comm tech supporter. Apple’s value as a company has moved to the trillions. In 2014-2016 I worked in the communications technology field in cellular company call center outsourcers. This is where I would have serviced Iphone’s in my professional career from the customer service perspective. This post outlines a SWOT analyis on Iphone Product support.

This product is designed to do two things.

  1. Create desire with high quality mobile technology.
  2. Be so sleek consumers take out credit with their provider just to owe them on the purchase for the phone.

Strengths in servicing an IPhone

  • User friendly visual medium. It makes it very easy to navigate the customer.
  • There is a basic understanding of common use errors.
  • Easy to use collaborative network applications such as voter database used when I volunteered for the Liberals in 2018.

Click the image below to read

“Why Canadian cell phone bills are among the most expensive on the planet?” by Tristin Hopper, National Post Published September 18th 2017

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Weaknesses in servicing the IPhone Customers don’t understand the asset’s tab

  • Customers’ don’t understand their service contracts
  • Customers’ pay way over the average cost of a phone which creates an unrealistic service expectation
  • Customers do not understand their complicated technology which surpasses the function of even their own brain. 

Opportunities to improve I-Phone Service

  • The more readily available video tutorials & promoted support lines the better.
  • Creating specific comprehensive readily available I-Phone training lectures.
  • Creating a list of recommended apps available for customer’s use purposes to index the level of safe use for an app. Publications should be encouraged to review apps with even more User experience depth. 

Threats to I-Phone customer service

  • Not experienced agents mess up IPhone supports due to complexity.
  • Complicated network troubleshooting leading to difficult use on WiFi use in certain environments. For example poor WiFi/Cellular signals or working with an older homes built not to consider network infrastructure. 
  • Product Devalued after other company’s launch similar Smartphones are available at lower market costs. 

I-Phones are technologically intriguing products that lead the industry, but how long can the success last with Android continuing their innovation? What will happen in the North American Market as consumers shift to the use of used electronics, eco-friendly & fair trade companies? One has to think these changes will leave Apple out in the dust when the value of the company eventually decreases due to lack of market sustainability.  What are SWOT Analysis shows?

It  shows that Apple Products have perceived customer value. However may have to go to extreme lengths of leveraging credit to purchase the products. Once the demand for credit decreases so to should the demand on high cost cellular products. Ultimately it is my feeling that these phones offer more value than consumers require from their telephone service which will make consumer eventually want a simpler option.  

This could possibly lead to the loss of momentum in Apple products when the company eventually retracts from the market. A Trillion dollars in market value can not be retained especially as the North American Markets move to Conservative ideological economic values which are used to reduce debt in both Business to Business & Business to consumer markets. 


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Why Bobby Lashley isn’t getting over as a good guy in WWE?

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This picture is owned by WWE.

WWE misses the mark from time to time on creating solid hero characters. I do not think this is what happened with Ronda Rousey… However, with characters like Roman Reigns & Bobby Lashley you can see that WWE does not know what they are doing. Why isn’t Lashley getting cheered? Look at these cringe-worthy story points. 3

  1. Bobby Lashley was managed by President Trump in the battle of the billionaires– You want to become a lifetime wrestling heel, be managed by the most despised president past 2010. My family remembers’s when Wendi Richter was managed by Cyndi Lauper. That establishes a hero. Want to become a villain? Be managed by the leader of the Republican Party. Plus the Mr. McMahon vs Donald Trump story is a waste of time without any of the old dudes actually wrestling.
  2. Lashley’s character was a bully in Global Wrestling & the Indie scene – For WWE to make Lashley a good guy. They have to exceed years of Lashley being established as a villain who beats up X-Division & Cruiserweight wrestlers. Like much of what I remember Lashley for is beating up Eddie Edwards. How is that going to get him over?
  3. He is missing the third dimension – This is more intangible but considers this… Every time Lashley seems to get a run in WWE his character seems to flatten out. Kind of like they don’t really know what to do with him. He was United States Champion and I still didn’t know who he was. The coolest angle I remember from his first WWE run was actually the Lashley vs Cena angle. That just had a big fight feel to it. I think if they want to get Lashley over, he has to skip the line and you need to start fueding him with Brock Lesner. Fans already know that is why Lashley is there anyway. 

Believe it or not I actually like Lashley. I am just not insane, he does not meet the formula of a good character at the moment. That does not mean hope is lost. Maybe if you put him on a heel run or throw him in a feud with Brock Lesner, he can get to that next level. Just if I am a writer I am not exploring the Lashley & Strowman tag team for very much longer. There is nothing there chemistry wise. It is just two big men, “meh” typical WWE team. 

Should I quit my job to manage my online store?

Most Shopify users may as well be making minimum wage to under minimum wage. Only the smallest percent of survey Entrepreneur drop shippers make a killing.

Sorry to burst your bubble but this is not the time to be an online Entrepreneur. Sadly I think the time you wanted to get on and off the ride was from 2012-2015. Factoring in things such as the Facebook + YouTube Algorithm changes, the fact most stores sell want-based products & the percentage of people selling branded merchandise without proper licensing. This will not likely be how you make your living.

Should you quit your job for the drop shipping lifestyle? Absolutely not, you should keep your job and invest your income. Also, hire a content manager for when you are working. Someone to sign up email contacts, create content and get your brand noticed on the web because it is not easy anymore. 

It is time to unload the truth on you. You became a drop shipper because you thought eCommerce would be an easy job. Why wouldn’t you think eCommerce is easy? That is what Shopify told you. Only to realize the market is cluttered, Facebook is screwing with your business & the customers don’t buy expensive products. 

 

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Shopify’s allegedly false claims about easy sales. Picture from Ampercent

 

To unlicensed merchandise sellers in North America. There are now a variety of ways to report you for selling copyright merchandise, but you want to still take these stupid risks? Have someone do a risk analysis for you and you should be able to see that ripping off and reselling someone else’s intellectual property is not very smart. Even if you see Asian suppliers or stores doing it, you don’t do it! The Asian market is different and therefore follows different regulations for operating their creative businesses. 

Now you know the truth about the drop shipping business. This is not your new career or your pathway to millionaire status. These are want-based stores, balancing on the balance beam of regulations & advertisers have been lying on behalf of Shopify to say selling goods on Facebook is easy. Do not quit your job to sell stuff on Shopify unless you want to starve. 

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Get real results with your digital marketing efforts. Call 647-850-6802 Or email me at admin@ashtonderoy.ca

5 Tools you need to be on in 2018

Shopify Tools map

Thank you for checking out my resource guide for selling products on Shopify. There is a lot of good reference tools in here for content creation, putting sales above marketing and focusing on story telling. This resource however is something you should think of as your map to needed software and networks. These are tools that help with the process of execution, network expansion and creating perceptual value. 

Here are 5 tools you need to be on to sell products in 2018: 

  1. Google Drive – “Yahoo email is for porn… get a Google Drive.” If I ever pitch a software again where one of my team members gives me a Yahoo address for contact information. I will walk out because of the sheer stupidity of that person. Get on Gmail. Weather you are in sales, marketing or a creative job. Get on Google Drive. Using it it from 2012 to 2018 has meant reducing my number of emails, having a collaboration hub and centralizing communication. 
  2. WordPress.com for your store’s blog – “You don’t have a blog. How the hell are we supposed to hear about your product releases? You need a blog to share up to date information, to host links to your communications platforms and in my case to synchronize all of you social medias. What is Hootsuite? WordPress does that all for me.”
  3. Fiverr – I have not had an abundance of perfect experiences on this platform. However It does link me to bloggers I can pay to connect with, if I need a quick design I will use Fiverr and users I’ve connected with taught me about tools such as MixCloud & SoundCloud. Besides that Fiverr connects you with designers, writers, Public Relations teams, Social media experts, Web designers, Sellers, Telemarketers, Logo creators, Brand Stylists. Whatever you need is on Fiverr.  
  4. Vista Print – It is time to put Print in your sales equation. You need people to register a visual representation that if they go to a certain website they can buy from you. Do not live & die by your providers Marketing tools. Make your own advertisements! 
  5. Udemy – Get some damn sales training while you are at it! Some of you opened Drop Shipping stores because you thought the process was going to be easy. Only to realize you were in way over your head. Get some Sales training for god sakes. Don’t even compute it as a business expense because it is a damn life skill! Get sales training. 

Professionalism is overrated

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No suits allowed, This is Online Sales & Marketing. Not a meeting at the frigging Coco-Cola!

That is my video with Dina from St. Lawrence College in 2015. It had a professional production, a great subject matter expert and two brilliant minds.

The only negative thing I can actually say about this experience is that “I put on a few extra pounds in an overly comfortable monogamist relationship with my ex boyfriend Chris.” This is one of my lowest rated videos of all time.

Audiences do not want to watch two well put together individuals talk about software. They want personal stories, something to emotionally connect to and a conversation. Who was I talking to for this pitch? I would of been better talking about this a blog exclusively.

What is a story people can connect with?

Here is the story of Dina, I think she would of been a brilliant public personality if she wanted to be. I believe she chose a quieter and safer path. Her life has not always been easy. In 2015 there was a string of xenophobic hate crimes in Kingston Ontario that made Dina decide that on her social medias she would not present her face. She assumed because she practiced Muslim faith that some people would hate her and take violent action. 

That is the example of a story with an obstacle, a protagonist and a character who seems relate-able. Especially to your introverts who are uncomfortable with public speaking. 

Podcast in Public, Episode 3, Our best outlying podcasts

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Alana Skye & Diana Skye are in the best of our outlier podcasts. These are either too personal, too weird or too funny. We combined three separate audio files for this show. We do hope you enjoy it! 🙂

Check out our hub at Ashtonderoy.ca , We get in trouble a lot more there. T

The first part of this is a letter to Diana Skye about dating advice.

From Geoff to Diana

Then Alana Skye discusses being Diana’s long lost sister & then we have a funny inaccurate conversation about Multi-level marketing. Click the Sound cloud track below, we remastered the tracks on Audacity. 

We need $$ to keep this project going. For $15 we can have you on a 3 minute sponsorship spot on our show.

Too funny, too weird or too personal
Alana Skye, Ashton Deroy & Diana Skye get too weird, too personal and too funny!

Education page added.

Hey Readers, 

Ashton Deroy Writes: I added an education page to my WordPress site. This goes over my background, this is just a watered down version of my educational background for anyone who cares to look over.

 I welcome any Alumni/active students from Seneca, St. Lawrence College & Loyalist College to get in contact with me. I am more than happy to give feedback on active projects, Business plans & websites. 

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2016- Present,Seneca College, Business Administration & Marketing. 

Course link: http://www.senecacollege.ca/fulltime/BMT.html

Highlights to this course have included improving my financial literacy, improving mathematics literacy and volunteering for the School’s LGBTQ Pride group. As the website manager. 

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2015-2016, St. Lawrence College, Interactive Marketing

Course Link: http://www.stlawrencecollege.ca/programs-and-courses/full-time/programs/a_m/interactive-marketing-communications/kingston/

Highlights to this course are improving written literacy, learning to manage WordPress pages to client guidelines & pitching digital marketing solutions to clients who work self-employed or in the Non-Profit sectors. 

 

Loyalist College

2012-2014, Loyalist College, Advertising and Marketing Communications. 

Course Link: http://www.loyalistcollege.com/programs-and-courses/full-time-programs/advertising-and-marketing-communications/

Highlights to this course were learning creative writing, Adobe suite software & Promotional selling. 

 

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