Ashton Deroy writes: These situations talk about some of my key working achievements from 2015-2018. These are highlights from my first job in social media marketing. To managing communications for Seneca Pride and dealing with some search engine issues. Then becoming politically active in 2018 thanks to learning political science at Seneca College and feeling the urge to defeat the party opposition.
Situation # 1: In 2015 I was the social media executive for Kingston Pride.
Obstacle: With Kingston Pride I worked with a committee that did not assign a marketing budget, had a poor relationship with local press and did not have a customer data base.
Solution: I set up a Facebook page to begin managing relationships with the community, promote events & keep track of interactions. Before I was in the door they did not even have a search engine index strategy. They thought a static page would index them. As a result they lost their consumers to independently hosted lgbt+ events.
Situation # 2: In 2016 I created the Seneca Pride website.
Obstacle: Seneca College actually had some search engine association with a rather violent hate crime in 2011. We wanted to change the Seneca College association and LGBT+ presence in 2018. It is not that we want to ignore the crime. It is that we want a positive image for Seneca LGBT+ students.
Solution: I created info-graphics, event promotion posts & content around the group which pushed the bad content down in the search engine.
Situation # 3: In 2018 I started volunteering for the Ontario Liberal Party.
Obstacle: There has been growing popularity to the opposition party’s campaign.
Solution: I work to persuade votes, create content to back my standing and continue to advocate for the incumbent government. what this really proves is my loyalty. The Liberals may not win in 2018 but I dedicated my time to make an impact with them.