Should I quit my job to manage my online store?

Most Shopify users may as well be making minimum wage to under minimum wage. Only the smallest percent of survey Entrepreneur drop shippers make a killing.

Sorry to burst your bubble but this is not the time to be an online Entrepreneur. Sadly I think the time you wanted to get on and off the ride was from 2012-2015. Factoring in things such as the Facebook + YouTube Algorithm changes, the fact most stores sell want-based products & the percentage of people selling branded merchandise without proper licensing. This will not likely be how you make your living.

Should you quit your job for the drop shipping lifestyle? Absolutely not, you should keep your job and invest your income. Also, hire a content manager for when you are working. Someone to sign up email contacts, create content and get your brand noticed on the web because it is not easy anymore. 

It is time to unload the truth on you. You became a drop shipper because you thought eCommerce would be an easy job. Why wouldn’t you think eCommerce is easy? That is what Shopify told you. Only to realize the market is cluttered, Facebook is screwing with your business & the customers don’t buy expensive products. 

 

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Shopify’s allegedly false claims about easy sales. Picture from Ampercent

 

To unlicensed merchandise sellers in North America. There are now a variety of ways to report you for selling copyright merchandise, but you want to still take these stupid risks? Have someone do a risk analysis for you and you should be able to see that ripping off and reselling someone else’s intellectual property is not very smart. Even if you see Asian suppliers or stores doing it, you don’t do it! The Asian market is different and therefore follows different regulations for operating their creative businesses. 

Now you know the truth about the drop shipping business. This is not your new career or your pathway to millionaire status. These are want-based stores, balancing on the balance beam of regulations & advertisers have been lying on behalf of Shopify to say selling goods on Facebook is easy. Do not quit your job to sell stuff on Shopify unless you want to starve. 

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Get real results with your digital marketing efforts. Call 647-850-6802 Or email me at admin@ashtonderoy.ca

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What your Shopify Store actually needs when you start?

Shopify store needs

If you started a Shopify store in 2018 and you refer to any of the lousy Facebook forums. This is probably what you thought you needed to start the store. 

  • Logo 
  • Facebook ads
  • Shop 

That would be the easy solution if that actually did anything at all. Here is what you actually need when you start an online shop: 

  1. A content management system – This system holds the bulk of your content and sends you the most shop traffic. 
  2. A personal sales & marketing system – You have a local geography. To exist you must have this. You must use this local geography as much as you use the web. Everyone needs to know what you are doing. 
  3. A Media blog – You need something to host product demonstrations, hold testimonies and host interviews. 
  4. Custom product photography – At least get some of your own custom product photography. Literally with some shops I can load the distributor using their own shop photos. This means your customers can undercut the seller. Go straight to the supplier. 
  5. SEO Blog when possible – Nothing does as well as this for generating web traffic. Get an SEO optimized blog and you generate all sorts of local and international web traffic. 

 

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