Kid sister painted for me

 

Written by Ashton Deroy

My kid sister wanted to put something up on the website. As I said it is good to put things on your website that makes you happy. I often miss my family back home in Quinte West, but I am glad I have this painting to remind me of them. If they read this I love them and I can’t wait to see them next. Posted from North York Ontario 6:08am 5/31/2018. 

Today on 6/3/2018 I modified the art to get it digitally ready. The thing about a good piece of art is that it is never truly finished. I love the painting but I knew I could make it digitally great. Thanks so much Ashley you know I love working with you. 

This is currently being used on my YouTube channel. 

 

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Shifting the blog focus to digital entertainment consumption.

Entertainment blogging

Hey readers,

I have been blogging on this space since January. Now I have a great job, a portfolio and a full roster of clients. I am doing the goal I set for myself last summer. Remember to write your SMART goals down, sometimes you surprise yourself and achieve them. So now what? I want to focus on digital entertainment consumption. I will focus on Platforms such as:

  1. Netflix
  2. Fiverr
  3. UFC Fight Pass
  4. Google Play
  5. YouTube
  6. Twitter
  7. LGBT+ Pride projects
  8. Global Wrestling Network
  9. Gaming
  10. 4/20 networks (these are funny)
  11. Comedy (Refer to Shitty Jobs)
  12. Consumer shops

For the past 3 years I think I have been so focused on becoming a business man. I forgot on some level to become myself. Now that I have achieved a goal that renders me at full use. I want to just focus on my leisure time and sharing that with my subscribers. I haven’t decided how these changes will take affect yet just a lot more content will be entertainment focused in the near future.

Shopify, The personal seller’s guide to success.

Shopify, The personal seller's guide to success.

Contact: Ashtonderoy@gmail.com or sms 647-850-6802 in Toronto only

Hi I am Ashton Deroy, thank you for checking out my resources for small web-based business management. What is the purpose of this lesson? We want people to stop focusing on creating small business brands. Instead, do what I do and create personal selling brands. Why am I not charging for these lessons? That is because the small business owners I am doing this for cannot afford my services. This does not mean they can not have effective sales campaigns.

These resources are created with the value that you do not need $1,000 in capital to start an effective small business. They are created with the knowledge that branding does not make sales for a brand. That actually creating sales rapport, doing direct marketing campaigns and owning your consumer’s time is the best way to generate sales and long lasting customer relationships. If you have any questions about any of these resources please go to resources below the sections and I will guide you with personalized advice.

We also do not dismiss the power of web-based communications. Only acknowledge that content should be a tool for globally targeted communications, not locally targeted. On 4/21/2018 Ashton Deroy was interviewed by Blog Process in the United Kingdom. This is an example of Ashton Deroy changing his digital marketing approach to be more globally focused. 

It would be a lot easier to get your business if I sat here and lied to you for 30 hyperlinks. If I said “Hiring me would make your business automatically make money and you’d never need to work a real job again.” It would also be entirely misleading, also if this were true I really should work on a commission selling your products. I am not going to do that because the truth of the matter is I am absorbing the risk for my business and I don’t want the risk for your own business. I also am partnered with a drop shipping business, called TeaWithTracy

If you want easy sales training with cheap inspiration. Go listen to the ladies at Mary Kay & Avon lie their asses off to you. If you want the truth about the market, the decline of major social networks and falling consumer incomes. You are now in the right place. I don’t play Barbie’s dream shop, I have a real marketing shop online, I train real junior sales associates/graphic artists and a real writer.

No bots ad
No Bots allowed, focus on real sales & real relationships.

Section 1: Launching your campaign, finding key networks & getting the work done.

  1. Media planning – These are the key considerations in launching your digital marketing and sales campaign.
  2. Tools you need to be on in 2018– From connecting with Graphics Designers to Cloud Storage and Promotional printing tools. These are your marketing must-have tools for running your online shop. 
  3. Developing your target audience

Section 2: What is my content?

  1. Tell your story – I have been accused of oversharing my personal story on the web. That is the best way to teach storytelling, however. I tell a no holds barred version of my story in that link. 
  2. Less is more – Less sales promotion, More conversations. In 2015 Ashton worked with a very intelligent woman named Dina in the Interactive Marketing Communications program at St. Lawrence College. It was there we developed the theory that brands on the web needed to focus more on customer engagement and less on constant focus on conversion and sales. 
  3. Professionalism is over rated!-Why having the professional production does not really mean anything if the content is boring? 

Section 3: Profit subtracts from spending. Basic business on the guide.

  1. Your basic starter store, what it should include – What you thought you needed and what you actually need. 
  2. Are you buying in to your brand? – A guide for selling stuff you yourself would actually buy.
  3. Sales is king, Marketing is the jester – This article explores different types of return buyers and destroys the myth of being your own boss.

Section 4: Entertainment & having fun.

  1. Shitty jobs – the Internet has never been just about selling stuff. It has been about entertaining the unconventional audience. In this Ashton Deroy plays a man who works as an outhouse cleaner. Alana Skye plays a crazy chick who is a PI or just a stalker… Who knows actually?
  2. Dating Advice with Diana & Diana’s Sister – Make up a story, try to stick to it.When the story is fake, it becomes more difficult to stick to. Strive for authenticity.  More importantly, have fun with it. The professional blog and website will likely keep your audience’s attention for under 5 minutes. If they have fun on your website, there is more potential for relationship building.
  3. $20 in advertising, where to spend it?

Section 5: Starting & registering a business.  

  1. Should I use a loan to finance my business? – Ashton Deroy explores the option of using a loan to create a startup. Then suggests avoiding credit cards, capital, and debt financing all together for recreational businesses. 
  2. Should I quit my job to run my online store?
  3. Should I get incorporated? 

Section 6: Why are my sales so low? 

  1. Creating a value proposition
  2. Throwing out the stock image advertisements 
  3. Differentiating from your supplier 

Section 7: The methods of Marketing, Integrating the campaign

For this section, I am going to link you to the Client Brief I submit as my Integrated Marketing Project in 2018 to my professor at Seneca College. The client I chose was TD Bank and I show how they tied their experiential marketing campaign with their YouTube video content that was also used as a television commercial. 

Ashton Deroy TD Bank Client Brief

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See I took a stupid Business course in a college to. I still think Direct Sales rules. 
  1. Public Relations
  2. Outdoor Advertising 
  3. Click advertising
  4. Sales Promotion
  5. Direct Marketing
  6. Call to action advertising
  7. Magazine Advertising
  8. News Paper advertising
  9. Radio Advertising
  10. Point of Sale Advertising  
  11. Video Advertising
  12. Experiential Marketing

Section 8: Giving the customer what they paid for. 

  1. It is a seller & service world again 
  2. It is not about the brand it is about the people- A story about my favorite StarBucks Barista 
  3. Rejecting the automated seller. The rise of Fiverr for ad & sponsored post sales.

Resources:

  1. Service shop
  2. Contact – Ashtonderoy@gmail.com or sms 647-850-6802 in Toronto only
  3. Sponsor our SoundCloud station
  4. Linkedin – This is Ashton Deroy’s professional Linkedin account. I will connect with anyone.

Brands/Sales reps I am working with:

  1. Dignity Repairs – This is the pilot client of Ashton Deroy’s cloud services and digital marketing management.
  2. Tracy G. With Love Winx – This is Tracy G, a Romantic Health and Wellness consultant
  3. Tracy Carpenter Steeped Tea – This is Tracy Carpenter. She is a Steeped Tea
  4. Swan Whispers ASMR – This is Swan Whispers ASMR. She paid for a website to share her YouTube videos and launch her product line.

Works cited:

 

Dedicated to: 

To:Seth Godin

You wrote the worst Marketing book I have ever had recommended to me by a Marketing professor I highly respect. Seth Godin’s All Marketers are Liars Storytellers is one of the worst books I have ever read. I thought if he can write this piece of crap and sell it a little under $20. I can create a resources index for free. I am thankful everyday I can save people the money for going out, buying that crappy book and being bored out of their skull. At least writing about digital Marketing I can write about a relevant topic and give real helpful advice and hyperlinks to important tools. 

Thank you for being a jackass with an over-inflated ego 

Ashton Deroy 

 

Less is more

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Hey Shopify Users, Welcome to the summary of my Less is more presentation. 

In 2015 Ashton Deroy and Dina did a Trendstalk presentation on doing less posts, less content shares and more conversations. The presentation focuses on avoided irrelevant posts, alienating your audiences and losing your conversion. This was the first time we swore off sales promotion content. We refer to WWE Shop’s 2014-2015 Facebook strategy as Buy, Buy, Buy. 

Here are some key features of quality content posts on social media. 

  1. Human interest stories. 
  2. Creative video projects such as Coco-Cola’s Christmas advertising. 
  3. On Twitter the more you tweet the faster your tweet will die.
  4. Re-tweets are currency in the relevancy index of Twitter to keep Tweets alive. 
  5. Re-tweets also create extra impressions for a message. 

Why do Twitter tweets matter? Guys Twitter has been making a comeback. Jump on it. The media is edgy, uses sex appeal and targets the “In Crowd.” Get back on Twitter Shopify users. 

“Pickiness is encouraged” Dina 

It is not so much how much a brand posts. It is how much engagement it gets from the community. We use Oreo as an example for creative conversational generating content. We also use Oreo as an example for a product sponsorship campaign for the Transformers movie, relevant in 2015.

We also talk about how talking to customers on digital media can extract meaningful information for your brand. Your Facebook needs to be a hub for communication and not for content. You can see a theme here, we are encouraging customer service and personal selling. Not content marketing and boosted posts!

 

“Remember Less is indeed more” Dina

 

 

#Vote4Cookies, Why the Seneca Student Federation is just silly?

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What are my issues with the SSF at Seneca College in 2018? 


Seneca’s Student Federation is not perfect. That goes without saying, they are sloppy, under involved and don’t factor in how to be a proper student federation at what should be a high quality college. Why am I so frustrated with the federation? Well below are my reasons of frustration with them. 

  1. They would not appear on the blog or podcast – There is no reason you can’t be interviewed on my show. Explain your position and connect with more Seneca College students then you would with your direct marketing campaigns. 
  2. They are ignorant to our issues – Students are legitimately confused and frustrated at Seneca. What groups can I fit in to? Where can I make similar minded friends? Are there events I would like? Seneca Student Federation does not clearly address any of these issues at this time. 
  3. They do not promote their events on high traffic webspace –  I get more web traffic from Seneca College students then this stupid little group gets on their black board. Or their SSF website updated last month. Why is their website low traffic? The blog is rarely updated, they lack an integrated communications approach and there is no interactive space. This website is just boring. According to hubspot they are not using meta descriptions which also plays a part in them generating a low traffic information website. Meta tags and descriptions should help organically index a website in search engines. 
  4. The comedy event was homophobic – Don’t ignore this. You brought people in to the school that harassed Seneca Pride members. We do not feel welcome at your events. What is going to be done about this? 
  5. The website is not user friendly – You do not need an account to comment on my blog. You need an account to use anything on their blog. Who needs another Seneca College account?