Less is more

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Hey Shopify Users, Welcome to the summary of my Less is more presentation. 

In 2015 Ashton Deroy and Dina did a Trendstalk presentation on doing less posts, less content shares and more conversations. The presentation focuses on avoided irrelevant posts, alienating your audiences and losing your conversion. This was the first time we swore off sales promotion content. We refer to WWE Shop’s 2014-2015 Facebook strategy as Buy, Buy, Buy. 

Here are some key features of quality content posts on social media. 

  1. Human interest stories. 
  2. Creative video projects such as Coco-Cola’s Christmas advertising. 
  3. On Twitter the more you tweet the faster your tweet will die.
  4. Re-tweets are currency in the relevancy index of Twitter to keep Tweets alive. 
  5. Re-tweets also create extra impressions for a message. 

Why do Twitter tweets matter? Guys Twitter has been making a comeback. Jump on it. The media is edgy, uses sex appeal and targets the “In Crowd.” Get back on Twitter Shopify users. 

“Pickiness is encouraged” Dina 

It is not so much how much a brand posts. It is how much engagement it gets from the community. We use Oreo as an example for creative conversational generating content. We also use Oreo as an example for a product sponsorship campaign for the Transformers movie, relevant in 2015.

We also talk about how talking to customers on digital media can extract meaningful information for your brand. Your Facebook needs to be a hub for communication and not for content. You can see a theme here, we are encouraging customer service and personal selling. Not content marketing and boosted posts!

 

“Remember Less is indeed more” Dina

 

 

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Introduction to Ashton Deroy

Business ashton

Ashton Deroy Writes: 

Hello I am Ashton Deroy, I am a digital marketer, customer service person and content creator.  (For a third person written description please refer to my about me section.)

In 2014 I completed my diploma in creative advertising and in 2015 I completed my graduate certificate in Interactive marketing. I have been in many roles over my career which have lead to life lessons I take with me everywhere. My key experience to forming my career path was in 2013 when I was a customer service representative at Convergys for the Rogers Communications client.From here I was able to see a front row to industry trends in media, learn how to work the company’s invoice system and predict the decline of cable TV. I’ve also worked in telemarketing and tech support.  

My biggest strengths can be narrowed down to three key areas. Customer service, customer retention and sales. The uniqueness about working primarily in telecom is I have dealt with some of the most complicated user experience issues in mobile services, printing & cable. The combination of working in these three areas have turned me in to a very effective communicator. While supporting email systems inside a company, I actually learned to set up my own email systems. That was around the time I started focusing on creating a website support business.

I want to work in a communications role on the telephone, for a political party, tech company or finance company. I think I can be a major asset and a problem solver. I aim to have a life centered on the pursuit of career. Not the pursuit of a personal life.