Should I quit my job to manage my online store?

Most Shopify users may as well be making minimum wage to under minimum wage. Only the smallest percent of survey Entrepreneur drop shippers make a killing.

Sorry to burst your bubble but this is not the time to be an online Entrepreneur. Sadly I think the time you wanted to get on and off the ride was from 2012-2015. Factoring in things such as the Facebook + YouTube Algorithm changes, the fact most stores sell want-based products & the percentage of people selling branded merchandise without proper licensing. This will not likely be how you make your living.

Should you quit your job for the drop shipping lifestyle? Absolutely not, you should keep your job and invest your income. Also, hire a content manager for when you are working. Someone to sign up email contacts, create content and get your brand noticed on the web because it is not easy anymore. 

It is time to unload the truth on you. You became a drop shipper because you thought eCommerce would be an easy job. Why wouldn’t you think eCommerce is easy? That is what Shopify told you. Only to realize the market is cluttered, Facebook is screwing with your business & the customers don’t buy expensive products. 

 

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Shopify’s allegedly false claims about easy sales. Picture from Ampercent

 

To unlicensed merchandise sellers in North America. There are now a variety of ways to report you for selling copyright merchandise, but you want to still take these stupid risks? Have someone do a risk analysis for you and you should be able to see that ripping off and reselling someone else’s intellectual property is not very smart. Even if you see Asian suppliers or stores doing it, you don’t do it! The Asian market is different and therefore follows different regulations for operating their creative businesses. 

Now you know the truth about the drop shipping business. This is not your new career or your pathway to millionaire status. These are want-based stores, balancing on the balance beam of regulations & advertisers have been lying on behalf of Shopify to say selling goods on Facebook is easy. Do not quit your job to sell stuff on Shopify unless you want to starve. 

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Get real results with your digital marketing efforts. Call 647-850-6802 Or email me at admin@ashtonderoy.ca

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Humor Podcasts: Shitty Jobs Part 1 & 2.

Episode 5 The Job of Jobs

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(Click the above sound images to link to our talk audio segment.)

Ashton Deroy & Alana Skye are up to their old shenanigans again. Ashton Deroy plays an outhouse cleaner, Alana Skye is a Private Investigator and the SoundCloud was recorded at a Tea Shop in Newmarket. 

Background: Alana Skye & Ashton Deroy took the creative Advertising program at Loyalist College in Belleville Ontario from 2012-2014. This is where they developed their mutual sense of humor for ridiculous behaviors. Now they pursuit new careers in the Toronto unrelated to marketing & advertising. In 2013 Alana Skye & Ashton Deroy worked at Rogers Communications at Stream in Belleville Ontario. This is why once in a while conversations about the company come up. 

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Sales is King, Marketing is jester

Sales is King, Marketing is jester

If more companies were built around effective and legal sales strategies Canada would not have had the famous flops I can think of in the last 5 years. These incidents include but are not limited to:

  • Rogers & Bell getting called out for high sales pressure tactics – Despite many vendor contract employees in telecom taking issue with their practices.  
  • Sears creating a re-branding campaign – When they needed a better sales campaign 
  • 99% of new businesses failing – Again not because of bad ideas but because no one thought how to sell these ideas. 

We are in an era now where we realize, “There is no such thing as being your own boss.” Someone has got to be paying for us to keep the lights on. Your Shopify store is no different. You need a boss, their name will be buyers or one big buyer. You do need a boss though. Unless you planned to build your business as a hobby shop. Then get off of my forum! 

“Alright I know we need sales Ashton but where do we go online to find those sales.” To that, I reply, turn off the computer moron and go around town putting flyers in mailboxes! Paper still works and digital is in decline. Write a blog and get yourself interviewed about your passion or create interesting content that you share on a multi-platform plan to engage a new audience. 

Just know this, if you are not answering some customer’s dumb question about your business with a smile on your face. You are running your business completely and totally wrong. “I got into this so I would have something I enjoy.” Bogus… I reply. “You got into this to sell stupid stuff on the internet and make a bundle of money.” By the way, if you are not thinking about it yet, here are some potential buyers for crap you sell for Indian factories or homemade. 

  1. Store owners – People who need to stock an inventory all the time of trendy and unique stuff. 
  2. Young Dynamic Bloggers – Get people who will write about your products. 
  3. Vloggers – People who will demonstrate your products to their audience. 
  4. Drunk shoppers – Seriously the only people who drop serious money on Facebook usually are some kind of intoxicated. For example, I refer to a relative of mine who buys phone accessories loaded. 
  5. Personal Sellers – Try to convince people to buy a wholesale of your products to sell on a commission. Also, learn straight commission pay is not a bad word for a sales job. If you do get other help though… Get them on an hourly. 

What your Shopify Store actually needs when you start?

Shopify store needs

If you started a Shopify store in 2018 and you refer to any of the lousy Facebook forums. This is probably what you thought you needed to start the store. 

  • Logo 
  • Facebook ads
  • Shop 

That would be the easy solution if that actually did anything at all. Here is what you actually need when you start an online shop: 

  1. A content management system – This system holds the bulk of your content and sends you the most shop traffic. 
  2. A personal sales & marketing system – You have a local geography. To exist you must have this. You must use this local geography as much as you use the web. Everyone needs to know what you are doing. 
  3. A Media blog – You need something to host product demonstrations, hold testimonies and host interviews. 
  4. Custom product photography – At least get some of your own custom product photography. Literally with some shops I can load the distributor using their own shop photos. This means your customers can undercut the seller. Go straight to the supplier. 
  5. SEO Blog when possible – Nothing does as well as this for generating web traffic. Get an SEO optimized blog and you generate all sorts of local and international web traffic. 

 

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Start your blog today with Ashton Deroy and his team.

 

If no one else is buying it, are you buying in to your brand?

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You started a Shopify store and for some reason thought a Facebook ad campaign and Shopify monthly subscription would be enough to do the trick to start having hot sales. Well you were wrong… No surprise there. Listen the Shopify game is not that different from the Multi-Level marketing game. The truth is if you don’t have a minimum monthly spend for your business. You will not have a business. 

“The days of Setup, leave it, and input sales are over!” – Ashton Deroy 

Bubble bursting time, You are not unique just for having a store on the web. You are unique if you deliver good customer service, engage with your audience and buy your own products. When you sit there though and you have a bunch of digital images on a screen. You are no different than the supplier. News Flash, they can find your supplier to! So why use you?

  • You use your own products to – They amuse you, they are useful or they just make sense.
  • You post trial testimonies – It wasn’t enough to just set up a catalog. You get a potential buyer and got them to try products you offer. 
  • You talk about your business all the time – It should not be lost on you that this is a constant communication process. 

Advice: You should be trying to collect at least 10 units of what you sell a month to try to sell via personal sale. 

 

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This brand sells cheap looking products, random products and has made no effort to make me care. As a result Just Yes Store is running ads and not generating sales. 

 

The above store has no blog, no testimonies and random product lines. It is clear from looking at it that this shop is someone’s hobby opposed to someone’s actual business or personal sales project. If you don’t care why should I care? I will never buy from this brand, I do not know how the products work, I do not know the owner’s face and he has put no thought in to who exactly he is selling to. It is a garbage shop to me now. 

It is estimated that Facebook content creates about 500 terabytes of data a day in new content. That is a lot of noise to try and beat. If you are pushing a pathetic line of products that you never even bought in to yourself. Your brand will be buried and you will deserve it for not trying. 

Swan Whispers Asmr new logo

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Ashton Deroy writes: We got the new logo up for the Swan Whispers ASMR website Friday. We are still awaiting some of her new artwork and we will be working to build a product line for the media. My prediction for this media is that our Key Performance indications will have a much stronger year than posted previously by the ItsDianaSkye page in 2015. 

I think through Swan Whispers ASMR We will generate a larger audience, more advertising revenue and more integration to Ashton Deroy’s main marketing messages. We have a little over 500 subscribers on the YouTube channel & 60 readers via WordPress. We definitely think we can strengthen those numbers. 

Some key things to remember. It is a bot world, we still continue to generate our numbers organically. We are more focused on conversations than numbers regardless of KPI goals. Lastly we balance out the media channel management with jobs or other day to day tasks. 

Checkout Swan Whispers ASMR, Our favorite ASMRartist 

Advice for developing a target audience

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When you are doing a digital media campaign for a brand what do you need to do? you need to decide who to target. I would say the most important target factors to consider are geography & age. The rest is all just gravy, especially if you approach your marketing from a 0 sales perspective. Here is some advice for creating a target audience from the 0 sales perspective.

  1. Shotgun your strategy – Fire everywhere because you do not know who your brand appeals hit the hardest. So just fire everywhere until you catch someone.
  2. Prepare to learn – I thought my biggest appeal for my own business with my first customer was quick website setup. It actually was English speaking, website setup. It is always good to be prepared to change your thinking.
  3. How do they talk to you about your brand? – You need to know what people already think and develop your message from there. Not some imaginary start point irrelevant to where you are. Despite what you might think about Marketing it is not magical brain washing. If you have not talked to any potential customers yet in person… What the hell are you doing? Get off your computer and do it!
  4. Hit global targets online, local targets in person – This is what I hate about Facebook, I have never gotten a Boosted post to target an American or UK audience. I do not want to hit local targets online. Since I had a Nintendo Wii I wanted to use the web to connect with a global audience. When I first started my business I forgot that. Thanks to Fiverr I remembered. If you do not plan on personal sales at all. Your business will go under, that is a fact not a suggestion.
  5. Learn how they use technology – For example everyone I know reads my website on their phone & link through Facebook. That is why I make my website mobile adaptive and keep my Facebook content active.
Segmenting by geography
“I was so sold that a website was a great tool for local marketing. To some level it is but it will never be as powerful as face to face. What is web marketing is better for? It is better for global marketing. That is why I love that my business relies more on Fiverr than Facebook for marketing now. Now I connect with real live Public Relations companies and blogs around the world instead of focusing on Facebook ads. ” – Ashton Deroy