Ashton Deroy’s Resume, 7/11/2018

Written by Ashton Deroy

Seeking a Job in Marketing strategy management. 

Are you looking for someone with Marketing & information systems experience? Do you want to take your ads from a dud to a definite? Make things happen and contact Ashton Deroy at 647-850-6802 sms or call. Or email Ashtonderoy@gmail.com 

Ashton Deroy Resume

Exciting campaigns, communicating company cultures & managing e-commerce & logistics systems.

 

What separates me from others? I am from a proud family with high intelligence and an innate ability to lead.  That is why I have gotten involved in investing in projects, politics & charities. I know I am meant to be a leader & self-starter in my community. 

Projects

 

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Events Marketing product update

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Ashton Deroy Writes: The link above links to our Fiverr Service product. Plan your next Pride event  or regular event with the assistance of the crew at the Mayb. We are designers, freelance writers & designers. 

I personally have 3+ years experience doing LGBTQ Pride event Marketing, public relations and writer promotion. Clients of mine have previously received recognition from BBC world News and local recognition on Radio news mediums. 

Most famously I was well known for trying to manage the internal chaos of the Kingston pride event in 2016. I was trying relieve tensions with Kingston pride & the gender-nonconforming community by being out myself as gender non-conforming and showing the support Kingston pride had given to me. 

“My passion is events & causes that make a difference and have huge impacts of the economics of a community.” 

What are we in the process of doing? 

  1. Finding a DJ to help with the production of a 30 minute radio show with 2 5 minute talks segments. Looking for cost per show, pitch on Fiverr. 
  2. Getting an electronic shop up to design & sell T-shirts related to pride
  3. Creating a content outline. 

Ashton Deroy portfolio

 

Written by Ashton Deroy

Ashton Deroy’s portfolio draft 2

Click the above text to view my portfolio. 

Hey, so you’ve connected to my webspace because there is a lot to see. I am an ex-ad salesperson with an adventurous entrepreneur’s spirit & a tech support person’s continuing curiosity. I often get asked, how did you begin your journey as a designer? Believe it or not, I am not going to talk about college here. I actually used to organize the bulletin boards of promotional music for Riverside Music in 2013-2014. 

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It was actually here when I was a punk kid where my manager told me she thought I had the spirit of an artist. Of course, I disregarded it, pretended it was just something older people said to teenagers. Was she ever right though? Her name was Maggie and she gave me the best co-op experience I’ve ever had high school or college. 

When we were struggling with our home lives in 2013, Maggie would invite us to after-school events at the Riverside Music. So I and my brother could escape to the sound of music and remember for a minute, we are just teenagers. The weight of the world does not need to be on our shoulders. Amongst the artists/musicians & the counterculture youth groups was always where my brother & I felt most at home. As two gay youth in the small town of Quinte West. 

 

When is it time to transition from college staff to a recruiter & or career counsellor?

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People sometimes ask why I get jobs so quickly in transition periods. They might even assume it has to do with a heightened skills that employers demand. Neither of these things are why though.

I have experience accessing resources for mental health, crisis & of course needing a job. When I need a job, I no longer waste my time on job boards & consulting professors. I go straight to the source. The people who are paid specifically to complete hiring quotas. I am talking about government funded employment counsellors &  company recruiters.

How do you know when it is time to approach employment counsellor instead of academic staff? If you have graduated college in Canada as of May 2018 it is time just get to Employment Ontario. Time to access these employment resources. They connect you with usually vetted job boards, resume & cover letter best practices and mock interviews. The people I know who were waiting on professors to get them digital marketing jobs are “still waiting”.

What if you want to join the army? Don’t get me wrong it is not an easy process but get started sooner rather than later. As of now I am still awaiting a college transcript to start this process. (It takes that long!) you might yourself have paperwork to get done. Get started now! However army recruiters are extremely efficient and I am related to a few.

How do I know if I can trust a talent recruiter or HR representative? They met with you in person. Every outsourced talent recruiter who I only meet on the phone is a complete moron! I don’t even think the last guy I talked to didn’t know half of what was happening at a firm whose job offer I had to reject. I have also been sent to non-existent sites & old addresses. When you are on the phone with a talent recruiter or HR rep? Ask if they will be at the office to meet with you. If not hit “do not go.”

How long did it take to get my last job? By not doing an on the couch job search, by connecting with experts and cold calling agencies. I got my job in field for the first time on

Wednesday May 2nd 2018.  I didn’t waste my time with a college career connection. I knew where I needed to go from my own research.

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Sales is King, Marketing is jester

Sales is King, Marketing is jester

If more companies were built around effective and legal sales strategies Canada would not have had the famous flops I can think of in the last 5 years. These incidents include but are not limited to:

  • Rogers & Bell getting called out for high sales pressure tactics – Despite many vendor contract employees in telecom taking issue with their practices.  
  • Sears creating a re-branding campaign – When they needed a better sales campaign 
  • 99% of new businesses failing – Again not because of bad ideas but because no one thought how to sell these ideas. 

We are in an era now where we realize, “There is no such thing as being your own boss.” Someone has got to be paying for us to keep the lights on. Your Shopify store is no different. You need a boss, their name will be buyers or one big buyer. You do need a boss though. Unless you planned to build your business as a hobby shop. Then get off of my forum! 

“Alright I know we need sales Ashton but where do we go online to find those sales.” To that, I reply, turn off the computer moron and go around town putting flyers in mailboxes! Paper still works and digital is in decline. Write a blog and get yourself interviewed about your passion or create interesting content that you share on a multi-platform plan to engage a new audience. 

Just know this, if you are not answering some customer’s dumb question about your business with a smile on your face. You are running your business completely and totally wrong. “I got into this so I would have something I enjoy.” Bogus… I reply. “You got into this to sell stupid stuff on the internet and make a bundle of money.” By the way, if you are not thinking about it yet, here are some potential buyers for crap you sell for Indian factories or homemade. 

  1. Store owners – People who need to stock an inventory all the time of trendy and unique stuff. 
  2. Young Dynamic Bloggers – Get people who will write about your products. 
  3. Vloggers – People who will demonstrate your products to their audience. 
  4. Drunk shoppers – Seriously the only people who drop serious money on Facebook usually are some kind of intoxicated. For example, I refer to a relative of mine who buys phone accessories loaded. 
  5. Personal Sellers – Try to convince people to buy a wholesale of your products to sell on a commission. Also, learn straight commission pay is not a bad word for a sales job. If you do get other help though… Get them on an hourly. 

Swan Whispers Asmr new logo

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Ashton Deroy writes: We got the new logo up for the Swan Whispers ASMR website Friday. We are still awaiting some of her new artwork and we will be working to build a product line for the media. My prediction for this media is that our Key Performance indications will have a much stronger year than posted previously by the ItsDianaSkye page in 2015. 

I think through Swan Whispers ASMR We will generate a larger audience, more advertising revenue and more integration to Ashton Deroy’s main marketing messages. We have a little over 500 subscribers on the YouTube channel & 60 readers via WordPress. We definitely think we can strengthen those numbers. 

Some key things to remember. It is a bot world, we still continue to generate our numbers organically. We are more focused on conversations than numbers regardless of KPI goals. Lastly we balance out the media channel management with jobs or other day to day tasks. 

Checkout Swan Whispers ASMR, Our favorite ASMRartist 

Advice for developing a target audience

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When you are doing a digital media campaign for a brand what do you need to do? you need to decide who to target. I would say the most important target factors to consider are geography & age. The rest is all just gravy, especially if you approach your marketing from a 0 sales perspective. Here is some advice for creating a target audience from the 0 sales perspective.

  1. Shotgun your strategy – Fire everywhere because you do not know who your brand appeals hit the hardest. So just fire everywhere until you catch someone.
  2. Prepare to learn – I thought my biggest appeal for my own business with my first customer was quick website setup. It actually was English speaking, website setup. It is always good to be prepared to change your thinking.
  3. How do they talk to you about your brand? – You need to know what people already think and develop your message from there. Not some imaginary start point irrelevant to where you are. Despite what you might think about Marketing it is not magical brain washing. If you have not talked to any potential customers yet in person… What the hell are you doing? Get off your computer and do it!
  4. Hit global targets online, local targets in person – This is what I hate about Facebook, I have never gotten a Boosted post to target an American or UK audience. I do not want to hit local targets online. Since I had a Nintendo Wii I wanted to use the web to connect with a global audience. When I first started my business I forgot that. Thanks to Fiverr I remembered. If you do not plan on personal sales at all. Your business will go under, that is a fact not a suggestion.
  5. Learn how they use technology – For example everyone I know reads my website on their phone & link through Facebook. That is why I make my website mobile adaptive and keep my Facebook content active.
Segmenting by geography
“I was so sold that a website was a great tool for local marketing. To some level it is but it will never be as powerful as face to face. What is web marketing is better for? It is better for global marketing. That is why I love that my business relies more on Fiverr than Facebook for marketing now. Now I connect with real live Public Relations companies and blogs around the world instead of focusing on Facebook ads. ” – Ashton Deroy