Business & Marketing products, SWOT analysis notes on supporting IPhone products

Ashton Deroy supporting Iphone products since 2015

Written by Ashton Deroy, independent comm tech supporter. Apple’s value as a company has moved to the trillions. In 2014-2016 I worked in the communications technology field in cellular company call center outsourcers. This is where I would have serviced Iphone’s in my professional career from the customer service perspective. This post outlines a SWOT analyis on Iphone Product support.

This product is designed to do two things.

  1. Create desire with high quality mobile technology.
  2. Be so sleek consumers take out credit with their provider just to owe them on the purchase for the phone.

Strengths in servicing an IPhone

  • User friendly visual medium. It makes it very easy to navigate the customer.
  • There is a basic understanding of common use errors.
  • Easy to use collaborative network applications such as voter database used when I volunteered for the Liberals in 2018.

Click the image below to read

“Why Canadian cell phone bills are among the most expensive on the planet?” by Tristin Hopper, National Post Published September 18th 2017

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Weaknesses in servicing the IPhone Customers don’t understand the asset’s tab

  • Customers’ don’t understand their service contracts
  • Customers’ pay way over the average cost of a phone which creates an unrealistic service expectation
  • Customers do not understand their complicated technology which surpasses the function of even their own brain. 

Opportunities to improve I-Phone Service

  • The more readily available video tutorials & promoted support lines the better.
  • Creating specific comprehensive readily available I-Phone training lectures.
  • Creating a list of recommended apps available for customer’s use purposes to index the level of safe use for an app. Publications should be encouraged to review apps with even more User experience depth. 

Threats to I-Phone customer service

  • Not experienced agents mess up IPhone supports due to complexity.
  • Complicated network troubleshooting leading to difficult use on WiFi use in certain environments. For example poor WiFi/Cellular signals or working with an older homes built not to consider network infrastructure. 
  • Product Devalued after other company’s launch similar Smartphones are available at lower market costs. 

I-Phones are technologically intriguing products that lead the industry, but how long can the success last with Android continuing their innovation? What will happen in the North American Market as consumers shift to the use of used electronics, eco-friendly & fair trade companies? One has to think these changes will leave Apple out in the dust when the value of the company eventually decreases due to lack of market sustainability.  What are SWOT Analysis shows?

It  shows that Apple Products have perceived customer value. However may have to go to extreme lengths of leveraging credit to purchase the products. Once the demand for credit decreases so to should the demand on high cost cellular products. Ultimately it is my feeling that these phones offer more value than consumers require from their telephone service which will make consumer eventually want a simpler option.  

This could possibly lead to the loss of momentum in Apple products when the company eventually retracts from the market. A Trillion dollars in market value can not be retained especially as the North American Markets move to Conservative ideological economic values which are used to reduce debt in both Business to Business & Business to consumer markets. 


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Should I use a loan to finance my Shopify Business?

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No… 

Oh I am sorry do you want more? To start most of these businesses are not needs based businesses. Meaning the behavior of your customers are too unpredictable to depend on. Secondly what if the platform changes? Or what if the digital method of converting customers change? The answer is no, it is not “you never know!” Dumbest platitude you hear about businesses that are not needs based operations. Just no do not loan finance your business. 

Here is how a $1,000 loan looks in these common repayment time frames from a bank at an interest of 25% compounded monthly:

I = J/M  .25/12 = 0.02083333333333333333333333333333 

PV= 1,000

N= 12 per year. 12 * 1 , 12 * 2 , 12 * 3 

PV * (I+1) ^ 12

PV * (I+1) ^ 24

PV * (I+1) ^ 36

  • 1 year of the loan principal unpaid, $1,280.68
  • 2 years of the loan principal unpaid, $1,640.14
  • 3 years of the loan principal unpaid, $2,100.50 (Three years to double the principal amount) Is it clear this is a scam?

Do not start a recreational business on a small business loan, capital or anything else.Don’t even put it on a credit card. I am serious! Unless you want to lose your business, go bankrupt or any other wonderful thing. Do not do it!

I wish I could go to the lady who was starting my bank loan application in 2015 for a business I should not of wanted and yelled “NO!” in her face for even suggesting it. Web Marketing businesses are terrible to take a loan out on. I’ve met small business owners in Canada who think their Facebook page is their website. Plus people are kind of going the do it yourself direction. So I was aiming for an outdated profession. 

Do not start with debt or capital. Start with a hobby and grow organically! Financing a creative, or hobby business is actually a lot like financing a bachelors in Art. Just do not do it! Waste of money & time. 

Less is more

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Hey Shopify Users, Welcome to the summary of my Less is more presentation. 

In 2015 Ashton Deroy and Dina did a Trendstalk presentation on doing less posts, less content shares and more conversations. The presentation focuses on avoided irrelevant posts, alienating your audiences and losing your conversion. This was the first time we swore off sales promotion content. We refer to WWE Shop’s 2014-2015 Facebook strategy as Buy, Buy, Buy. 

Here are some key features of quality content posts on social media. 

  1. Human interest stories. 
  2. Creative video projects such as Coco-Cola’s Christmas advertising. 
  3. On Twitter the more you tweet the faster your tweet will die.
  4. Re-tweets are currency in the relevancy index of Twitter to keep Tweets alive. 
  5. Re-tweets also create extra impressions for a message. 

Why do Twitter tweets matter? Guys Twitter has been making a comeback. Jump on it. The media is edgy, uses sex appeal and targets the “In Crowd.” Get back on Twitter Shopify users. 

“Pickiness is encouraged” Dina 

It is not so much how much a brand posts. It is how much engagement it gets from the community. We use Oreo as an example for creative conversational generating content. We also use Oreo as an example for a product sponsorship campaign for the Transformers movie, relevant in 2015.

We also talk about how talking to customers on digital media can extract meaningful information for your brand. Your Facebook needs to be a hub for communication and not for content. You can see a theme here, we are encouraging customer service and personal selling. Not content marketing and boosted posts!

 

“Remember Less is indeed more” Dina

 

 

Professionalism is overrated

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No suits allowed, This is Online Sales & Marketing. Not a meeting at the frigging Coco-Cola!

That is my video with Dina from St. Lawrence College in 2015. It had a professional production, a great subject matter expert and two brilliant minds.

The only negative thing I can actually say about this experience is that “I put on a few extra pounds in an overly comfortable monogamist relationship with my ex boyfriend Chris.” This is one of my lowest rated videos of all time.

Audiences do not want to watch two well put together individuals talk about software. They want personal stories, something to emotionally connect to and a conversation. Who was I talking to for this pitch? I would of been better talking about this a blog exclusively.

What is a story people can connect with?

Here is the story of Dina, I think she would of been a brilliant public personality if she wanted to be. I believe she chose a quieter and safer path. Her life has not always been easy. In 2015 there was a string of xenophobic hate crimes in Kingston Ontario that made Dina decide that on her social medias she would not present her face. She assumed because she practiced Muslim faith that some people would hate her and take violent action. 

That is the example of a story with an obstacle, a protagonist and a character who seems relate-able. Especially to your introverts who are uncomfortable with public speaking. 

Soundcloud launch, Diana Skye and Ashton Deroy discuss dating and politics.

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https://soundcloud.com/ashton-deroy/my-girlfriend-went-psycho-feminist-what-do-i-do

Andrew Anonymous letter to Diana Skye

This was recorded publicly with Diana on the phone. Some recordings in this show were a skit. This first recording is intended not to offend only to entertain and persuade to Left ideologies. If you have an issue with it, there is always Tumblr! 

Significant events: Start of the show we read a letter about a crazy Social Justice Warrior who is stressing her boyfriend out. 12 minutes in Diana deals with her mom interrupting work. 15 minutes in Diana refer’s Mike Harrison’s reign on indiscriminate and under strategic cuts. 22 minutes Diana says if you kill animals in another country, it doesn’t make you okay to the markets where you are cruelty-free. 33 minutes in we talk about how we can’t progress when people are still viewing the police as one-dimensional prejudice people with guns. 39 minutes we talk about how Sears wasted money and how student accountants need to learn to communicate and serve others.  

Ashton Deroy: In my opinion significant others who have drastic identity changes that randomly cause stress in your recreation or family events. It is time to say goodbye! There is a difference between fighting oppression and being obnoxious. People who tend to jump around identities tend to do it more than once and cause multiple stresses. As far as Doug Ford goes, I am more likely to support the incumbent than someone who makes cuts that only hurt the bottom earners in the population. 

Diana Skye: If your significant other does not respect you, it’s time to let them go. You deserve much better. As for Ontario politics, people really need to think about what they want. Doug Ford may be saying all the right things, but whether he will do them as premier is another story.


Help us make our next 20-minute podcast! 

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Education page added.

Hey Readers, 

Ashton Deroy Writes: I added an education page to my WordPress site. This goes over my background, this is just a watered down version of my educational background for anyone who cares to look over.

 I welcome any Alumni/active students from Seneca, St. Lawrence College & Loyalist College to get in contact with me. I am more than happy to give feedback on active projects, Business plans & websites. 

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2016- Present,Seneca College, Business Administration & Marketing. 

Course link: http://www.senecacollege.ca/fulltime/BMT.html

Highlights to this course have included improving my financial literacy, improving mathematics literacy and volunteering for the School’s LGBTQ Pride group. As the website manager. 

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2015-2016, St. Lawrence College, Interactive Marketing

Course Link: http://www.stlawrencecollege.ca/programs-and-courses/full-time/programs/a_m/interactive-marketing-communications/kingston/

Highlights to this course are improving written literacy, learning to manage WordPress pages to client guidelines & pitching digital marketing solutions to clients who work self-employed or in the Non-Profit sectors. 

 

Loyalist College

2012-2014, Loyalist College, Advertising and Marketing Communications. 

Course Link: http://www.loyalistcollege.com/programs-and-courses/full-time-programs/advertising-and-marketing-communications/

Highlights to this course were learning creative writing, Adobe suite software & Promotional selling. 

 

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