If you started a Shopify store in 2018 and you refer to any of the lousy Facebook forums. This is probably what you thought you needed to start the store.
That would be the easy solution if that actually did anything at all. Here is what you actually need when you start an online shop:
A content management system – This system holds the bulk of your content and sends you the most shop traffic.
A personal sales & marketing system – You have a local geography. To exist you must have this. You must use this local geography as much as you use the web. Everyone needs to know what you are doing.
A Media blog – You need something to host product demonstrations, hold testimonies and host interviews.
Custom product photography – At least get some of your own custom product photography. Literally with some shops I can load the distributor using their own shop photos. This means your customers can undercut the seller. Go straight to the supplier.
SEO Blog when possible – Nothing does as well as this for generating web traffic. Get an SEO optimized blog and you generate all sorts of local and international web traffic.