Professionalism is overrated

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No suits allowed, This is Online Sales & Marketing. Not a meeting at the frigging Coco-Cola!

That is my video with Dina from St. Lawrence College in 2015. It had a professional production, a great subject matter expert and two brilliant minds.

The only negative thing I can actually say about this experience is that “I put on a few extra pounds in an overly comfortable monogamist relationship with my ex boyfriend Chris.” This is one of my lowest rated videos of all time.

Audiences do not want to watch two well put together individuals talk about software. They want personal stories, something to emotionally connect to and a conversation. Who was I talking to for this pitch? I would of been better talking about this a blog exclusively.

What is a story people can connect with?

Here is the story of Dina, I think she would of been a brilliant public personality if she wanted to be. I believe she chose a quieter and safer path. Her life has not always been easy. In 2015 there was a string of xenophobic hate crimes in Kingston Ontario that made Dina decide that on her social medias she would not present her face. She assumed because she practiced Muslim faith that some people would hate her and take violent action. 

That is the example of a story with an obstacle, a protagonist and a character who seems relate-able. Especially to your introverts who are uncomfortable with public speaking. 

One Comment on “Professionalism is overrated

  1. Pingback: The small brand is dead, the personal seller and story is alive! – Ashton Deroy

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